Brandwave

Ezzy vs Naish:Which is more popular by branded search?

In August 2026, Ezzy had more branded searches than Naish among windsurfing sail brands worldwide. Ezzy was estimated to have 12.1K branded searches compared to Naish’s 2.4K, and held a 29.5% Share of Search versus Naish’s 5.9%. These are worldwide searches for English-language branded terms.

Share of Search among windsurfing sail brands worldwide in August 2026Which is more popular in search, Ezzy or Naish?
Ezzy29.5%12.1K searches
vs
Naish5.9%2.4K searches

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Which is more popular in search, Ezzy or Naish?

Compare the windsurfing sail brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ezzy and Naish among windsurfing sail brands worldwide, by month

Share of Search by month for Ezzy, Naish. The figures are in the table below the chart.

View monthly share of search table
MonthGoyaEzzyDuotoneNaishSeverneNorth Sails
Oct 202543.5%35.6%7%4.6%7%2.4%
Nov 202540.3%40.3%7.9%4.4%5.2%2%
Dec 202537.9%46.3%6.1%3.3%4.9%1.5%
Jan 202645.3%37%6%4.8%4.8%2.2%
Feb 202646.6%38.1%4.9%4.1%4.1%2.3%
Mar 202648.8%32.6%6.5%4.3%5.1%2.7%
Apr 202648.4%32.4%6.4%4.3%5.1%3.5%
May 202644.6%36.5%7.1%4.7%4.7%2.5%
Jun 202647.8%31.9%7.7%5%5%2.6%
Jul 202645.9%30.7%9.1%4.8%6.1%3.3%
Aug 202644.1%29.5%10.7%5.9%5.9%3.9%
Sep 2026——————

How has the Ezzy and Naish comparison changed over the last 12 months?

  • Ezzy was ahead of Naish in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Ezzy’s estimated Share of Search among windsurfing sail brands worldwide moved from 35.6% to 29.5%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 11 months ending August 2026, Naish’s estimated Share of Search among windsurfing sail brands worldwide moved from 4.6% to 5.9%, and its estimated monthly branded searches moved from 1.9K to 2.4K.

How did search popularity change for windsurfing sail brands worldwide in August 2026?

  1. In August 2026, Naish overtook Severne to rank 4th among windsurfing sail brands worldwide, at 5.9%.

  2. In August 2026, Ezzy lost estimated Share of Search among windsurfing sail brands worldwide, from 30.7% to 29.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Ezzy’s and Naish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ezzy

1 branded search term

  • ezzy

Naish

1 branded search term

  • naish kites

How the Brand Demand Index is measured

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