EZRentOut vs HireHop:Which is more popular?
In September 2026, HireHop had more branded searches than EZRentOut among equipment rental software worldwide. HireHop had about 1,900 branded searches, while EZRentOut had 1,000. HireHop made up 5.5% of all equipment rental software searches we track, and EZRentOut accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about equipment rental software, EZRentOut appeared in four of the five answers and HireHop in none.
Who do people search for more?
HireHop, about 90% more searches than EZRentOut
Who does AI mention more?
EZRentOut, mentioned in 4 of 5 answers, HireHop in 0
Who does AI recommend more?
EZRentOut, the only one of the two named
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Top equipment rental software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, EZRentOut was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HireHop did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
EZRentOut1st
Booqable2nd
Rentman3rd
Quipli4th
Point of Rental5th
Texada6th
InspiRent–
Current RMS–
HireHop–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rentman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
EZRentOut4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Booqable3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quipli3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Texada2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Point of Rental2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
InspiRent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Current RMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HireHop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about equipment rental software
5 answers
Asked ChatGPT
“Which equipment rental software should I use?”
Asked ChatGPT
“What are the best equipment rental software options?”
Asked ChatGPT
“What's the best equipment rental software for a small rental business?”
Searched Google, AI Overview
“equipment rental software”
Searched Google, AI Overview
“rental software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is EZRentOut or HireHop more popular in search?
This chart shows how often people search Google for EZRentOut and HireHop by name. Each line represents a brand's share of searches for all nine equipment rental software we track, month by month, from English-language searches worldwide.
Share of searches by month for HireHop, EZRentOut. The figures are in the table below the chart.
View monthly share of searches table
| Month | Booqable | Texada | Point of Rental | InspiRent | Rentman | Current RMS | HireHop | EZRentOut | Quipli |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39% | 21.4% | 11.6% | 6.3% | 3.5% | 4.2% | 6.3% | 4.2% | 3.4% |
| Nov 2025 | 38.2% | 20.8% | 11.4% | 7.6% | 4.2% | 5% | 6% | 4.1% | 2.8% |
| Dec 2025 | 41.4% | 18.5% | 9.9% | 8.2% | 4.5% | 4.5% | 5.5% | 4.5% | 3% |
| Jan 2026 | 42.9% | 15.7% | 10.4% | 7% | 4% | 5.5% | 7% | 4.6% | 2.9% |
| Feb 2026 | 37.7% | 20.6% | 11.2% | 7.5% | 4% | 5.9% | 5.9% | 4.1% | 3.1% |
| Mar 2026 | 41.5% | 18.5% | 10.1% | 8.1% | 4.7% | 5.3% | 5.3% | 3.6% | 2.8% |
| Apr 2026 | 40.4% | 22.1% | 9.8% | 6.6% | 4.4% | 5.2% | 5.2% | 3.5% | 2.7% |
| May 2026 | 41.8% | 22.9% | 8.2% | 6.8% | 4.4% | 4.5% | 5.4% | 3.7% | 2.5% |
| Jun 2026 | 39.9% | 21.9% | 9.7% | 7.8% | 5.4% | 4.3% | 5.1% | 3.5% | 2.4% |
| Jul 2026 | 39.1% | 26.1% | 9.5% | 5% | 5.3% | 4.2% | 5% | 3.4% | 2.3% |
| Aug 2026 | 39.9% | 26.7% | 7.8% | 5.1% | 6% | 4.3% | 4.3% | 3.5% | 2.4% |
| Sep 2026 | 42.5% | 18.9% | 10.3% | 6.9% | 5.5% | 5.5% | 5.5% | 2.9% | 2.1% |
How has the EZRentOut and HireHop comparison changed over the last 12 months?
3 findings
- HireHop was ahead of EZRentOut in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EZRentOut’s share of searches among equipment rental software worldwide moved from 4.2% to 2.9%, and its estimated monthly branded searches moved from 1.6K to 1K.
- Across the 12 months ending September 2026, HireHop’s share of searches among equipment rental software worldwide moved from 6.3% to 5.5%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for equipment rental software worldwide in September 2026?
2 changes

In September 2026, HireHop gained share of searches among equipment rental software worldwide, from 4.3% to 5.5%.

In September 2026, EZRentOut lost share of searches among equipment rental software worldwide, from 3.5% to 2.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using EZRentOut’s and HireHop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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