Brandwave

EZRentOut vs HireHop:Which is more popular?

In September 2026, HireHop had more branded searches than EZRentOut among equipment rental software worldwide. HireHop had about 1,900 branded searches, while EZRentOut had 1,000. HireHop made up 5.5% of all equipment rental software searches we track, and EZRentOut accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about equipment rental software, EZRentOut appeared in four of the five answers and HireHop in none.

Among equipment rental software worldwide in September 2026

Who do people search for more?

HireHop, about 90% more searches than EZRentOut

HireHop 1.9K searchesEZRentOut 1K searches

Who does AI mention more?

EZRentOut, mentioned in 4 of 5 answers, HireHop in 0

EZRentOut in 4 of 5HireHop in 0 of 5

Who does AI recommend more?

EZRentOut, the only one of the two named

EZRentOut first in 4HireHop never named

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Top equipment rental software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EZRentOut was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HireHop did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EZRentOut1st
  2. Booqable2nd
  3. Rentman3rd
  4. Quipli4th
  5. Point of Rental5th
  6. Texada6th
  7. InspiRent–
  8. Current RMS–
  9. HireHop–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rentman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EZRentOut4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Booqable3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quipli3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Texada2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Point of Rental2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InspiRent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Current RMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HireHop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about equipment rental software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is EZRentOut or HireHop more popular in search?

This chart shows how often people search Google for EZRentOut and HireHop by name. Each line represents a brand's share of searches for all nine equipment rental software we track, month by month, from English-language searches worldwide.

EZRentOut and HireHop among equipment rental software worldwide, by month

Share of searches by month for HireHop, EZRentOut. The figures are in the table below the chart.

View monthly share of searches table
MonthBooqableTexadaPoint of RentalInspiRentRentmanCurrent RMSHireHopEZRentOutQuipli
Oct 202539%21.4%11.6%6.3%3.5%4.2%6.3%4.2%3.4%
Nov 202538.2%20.8%11.4%7.6%4.2%5%6%4.1%2.8%
Dec 202541.4%18.5%9.9%8.2%4.5%4.5%5.5%4.5%3%
Jan 202642.9%15.7%10.4%7%4%5.5%7%4.6%2.9%
Feb 202637.7%20.6%11.2%7.5%4%5.9%5.9%4.1%3.1%
Mar 202641.5%18.5%10.1%8.1%4.7%5.3%5.3%3.6%2.8%
Apr 202640.4%22.1%9.8%6.6%4.4%5.2%5.2%3.5%2.7%
May 202641.8%22.9%8.2%6.8%4.4%4.5%5.4%3.7%2.5%
Jun 202639.9%21.9%9.7%7.8%5.4%4.3%5.1%3.5%2.4%
Jul 202639.1%26.1%9.5%5%5.3%4.2%5%3.4%2.3%
Aug 202639.9%26.7%7.8%5.1%6%4.3%4.3%3.5%2.4%
Sep 202642.5%18.9%10.3%6.9%5.5%5.5%5.5%2.9%2.1%

How has the EZRentOut and HireHop comparison changed over the last 12 months?

3 findings
  • HireHop was ahead of EZRentOut in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, EZRentOut’s share of searches among equipment rental software worldwide moved from 4.2% to 2.9%, and its estimated monthly branded searches moved from 1.6K to 1K.
  • Across the 12 months ending September 2026, HireHop’s share of searches among equipment rental software worldwide moved from 6.3% to 5.5%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for equipment rental software worldwide in September 2026?

2 changes
  1. In September 2026, HireHop gained share of searches among equipment rental software worldwide, from 4.3% to 5.5%.

  2. In September 2026, EZRentOut lost share of searches among equipment rental software worldwide, from 3.5% to 2.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using EZRentOut’s and HireHop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EZRentOut

1 branded search term

  • ezrentout

HireHop

1 branded search term

  • hirehop

How the Brand Demand Index is measured

Other head-to-heads among equipment rental software

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