Brandwave

EZ Texting vs Postscript:Which is more popular?

In September 2026, Postscript had more branded searches than EZ Texting among SMS marketing platforms worldwide. Postscript had about 49,500 branded searches, while EZ Texting had 12,100. Postscript made up 5.1% of all SMS marketing platform searches we track, and EZ Texting accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about SMS marketing platforms, EZ Texting appeared in four of the five answers and Postscript in three. Postscript was mentioned before EZ Texting in three out of five answers.

Among SMS marketing platforms worldwide in September 2026

Who do people search for more?

Postscript, about 4 searches for every 1 for EZ Texting

Postscript 49.5K searchesEZ Texting 12.1K searches

Who does AI mention more?

EZ Texting, mentioned in 4 of 5 answers, Postscript in 3

EZ Texting in 4 of 5Postscript in 3 of 5

Who does AI recommend more?

Postscript, named ahead of EZ Texting in 3 of 5 answers

Postscript first in 3EZ Texting first in 2

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Top SMS marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EZ Texting was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Postscript was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Postscript was listed before EZ Texting in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SimpleTexting1st
  2. Klaviyo2nd
  3. SlickText3rd
  4. Postscript4th
  5. EZ Texting5th
  6. Attentive6th
  7. Textla7th
  8. Textmagic8th
  9. Twilio9th
  10. Textedly10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SimpleTexting5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klaviyo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EZ Texting4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Attentive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Postscript3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SlickText3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Twilio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Textla2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Textmagic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Textedly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about SMS marketing platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is EZ Texting or Postscript more popular in search?

This chart shows how often people search Google for EZ Texting and Postscript by name. Each line represents a brand's share of searches for all ten SMS marketing platforms we track, month by month, from English-language searches worldwide.

EZ Texting and Postscript among SMS marketing platforms worldwide, by month

Share of searches by month for Postscript, EZ Texting. The figures are in the table below the chart.

View monthly share of searches table
MonthTwilioKlaviyoPostscriptSimpleTextingTextmagicEZ TextingTextedlySlickTextTextlaAttentive
Oct 202560.1%27.3%4.4%2%2.4%1.6%0.88%0.72%0.32%0.22%
Nov 202555.8%30.9%5%2.3%2.5%1.5%0.82%0.67%0.29%0.22%
Dec 202554.1%29.9%6%2.7%3%1.8%0.97%0.97%0.35%0.25%
Jan 202655.3%30.6%5%2.7%2.3%1.8%0.99%0.81%0.29%0.25%
Feb 202656.4%31.2%4.2%2.3%2.3%1.5%0.83%0.68%0.37%0.22%
Mar 202660.4%27.4%4.4%2%2%1.6%0.89%0.73%0.32%0.2%
Apr 202661.1%27.6%3.7%2%2.1%1.6%0.73%0.73%0.26%0.19%
May 202661.5%27.8%3.7%2%1.7%1.4%0.74%0.6%0.4%0.19%
Jun 202661.6%27.8%3.7%2%1.7%1.4%0.6%0.6%0.33%0.2%
Jul 202662.3%28.1%3.1%2.1%1.7%1.1%0.61%0.61%0.27%0.19%
Aug 202661.3%27.7%4.5%2%1.7%1.1%0.6%0.6%0.33%0.15%
Sep 202656.5%31.2%5.1%2.3%1.9%1.2%0.68%0.55%0.37%0.17%

How has the EZ Texting and Postscript comparison changed over the last 12 months?

3 findings

How did search popularity change for SMS marketing platforms worldwide in September 2026?

2 changes

  1. In September 2026, Postscript gained share of searches among SMS marketing platforms worldwide, from 4.5% to 5.1%.

  2. Estimated monthly branded searches for EZ Texting worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using EZ Texting’s and Postscript’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EZ Texting

1 branded search term

  • ez texting

Postscript

1 branded search term

  • postscript

How the Brand Demand Index is measured

Other head-to-heads among SMS marketing platforms

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