Exa vs Serper:Which is more popular?
In September 2026, Exa had more branded searches than Serper among search API platforms worldwide. Exa had about 21,400 branded searches, while Serper had 12,500. Exa made up 4.2% of all search API platform searches we track, and Serper accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about search API platforms, Exa and Serper each appeared in three of the five answers. Exa and Serper were each mentioned first in two of the four answers that named either.
Who do people search for more?
Exa, about 71% more searches than Serper
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top search API platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Exa was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Serper was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Exa and Serper were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SerpApi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Firecrawl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Tavily3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brave Search API3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Exa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Serper3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Algolia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Meilisearch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Typesense1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Elastic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about search API platforms
5 answers
Asked ChatGPT
“Which search API platform should I use?”
Asked ChatGPT
“What are the best search API platforms?”
Asked ChatGPT
“What's the best search API platform for site search?”
Searched Google, AI Overview
“search api platform”
Searched Google, AI Overview
“best search api”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Exa or Serper more popular in search?
This chart shows how often people search Google for Exa and Serper by name. Each line represents a brand's share of searches for all 11 search API platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Exa, Serper. The figures are in the table below the chart.
View monthly share of searches table
| Month | Firecrawl | Tavily | SerpApi | OpenSearch | Algolia | Brave Search API | Exa | Meilisearch | Serper | Typesense | Elastic |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.6% | 12.4% | 18.6% | 15.2% | 13.5% | 2.5% | 3.2% | 6.8% | 1.8% | 3.7% | 3.7% |
| Nov 2025 | 16.2% | 13.2% | 19.8% | 16.2% | 14.2% | 2.6% | 2.8% | 5.9% | 2% | 3.2% | 3.9% |
| Dec 2025 | 18.8% | 12.6% | 23% | 12.6% | 11.2% | 2.1% | 6.4% | 5.6% | 1.6% | 3.1% | 3.1% |
| Jan 2026 | 21.9% | 14.7% | 18% | 12% | 10.6% | 6.6% | 5.3% | 4.4% | 1.6% | 2.4% | 2.6% |
| Feb 2026 | 18.8% | 18.8% | 15.4% | 10.3% | 7.5% | 15.4% | 3.8% | 3.8% | 1.7% | 2.1% | 2.3% |
| Mar 2026 | 22.9% | 22.9% | 12.6% | 8.4% | 7.4% | 12.6% | 3.4% | 3.8% | 2% | 2.1% | 2% |
| Apr 2026 | 30% | 20.2% | 13.5% | 9% | 7.9% | 6% | 3.9% | 3.3% | 1.9% | 2.2% | 2% |
| May 2026 | 27.9% | 22.8% | 12.5% | 10.2% | 7.3% | 5.6% | 4.2% | 3.8% | 1.9% | 2% | 1.8% |
| Jun 2026 | 28.2% | 23.1% | 12.6% | 10.3% | 7.4% | 4.6% | 4.2% | 3.8% | 2% | 2.1% | 1.7% |
| Jul 2026 | 25.9% | 21.1% | 14.2% | 11.6% | 8.3% | 5.2% | 3.9% | 3.5% | 2.4% | 2.3% | 1.7% |
| Aug 2026 | 31.8% | 21.2% | 11.7% | 9.5% | 8.3% | 4.3% | 4.1% | 3.5% | 2% | 1.9% | 1.7% |
| Sep 2026 | 26.2% | 21.4% | 14.4% | 11.8% | 8.3% | 4.3% | 4.2% | 3.5% | 2.4% | 1.9% | 1.6% |
How has the Exa and Serper comparison changed over the last 12 months?
3 findings
- Exa was ahead of Serper in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Exa’s share of searches among search API platforms worldwide moved from 3.2% to 4.2%, and its estimated monthly branded searches moved from 12.8K to 21.4K.
- Across the 12 months ending September 2026, Serper’s share of searches among search API platforms worldwide moved from 1.8% to 2.4%, and its estimated monthly branded searches moved from 7K to 12.5K.
How did search popularity change for search API platforms worldwide in September 2026?
2 changes
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Exa’s and Serper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among search API platforms
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