ETQ vs MasterControl:Which is more popular by branded search?
In August 2026, ETQ and MasterControl were level on Share of Search among quality management software worldwide, with an estimated 14.8K branded searches each, at 32.9% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ETQ or MasterControl?
Compare the systems that manage quality and compliance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ETQ, MasterControl. The figures are in the table below the chart.
View monthly share of search table
| Month | ETQ | MasterControl | Qualio | Dot Compliance | Greenlight Guru |
|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 34.1% | 15.3% | 8.3% | 8.3% |
| Nov 2025 | 41.8% | 27.9% | 15.3% | 8.3% | 6.8% |
| Dec 2025 | 38.7% | 31.6% | 14.1% | 9.4% | 6.2% |
| Jan 2026 | 30.2% | 36.9% | 16.5% | 9% | 7.3% |
| Feb 2026 | 31.7% | 31.7% | 17.3% | 11.6% | 7.7% |
| Mar 2026 | 34.4% | 28.1% | 18.8% | 10.3% | 8.4% |
| Apr 2026 | 31.7% | 31.7% | 17.3% | 11.6% | 7.7% |
| May 2026 | 36.9% | 30.2% | 16.5% | 9% | 7.3% |
| Jun 2026 | 36.9% | 30.2% | 16.5% | 9% | 7.3% |
| Jul 2026 | 32.4% | 32.4% | 17.7% | 9.6% | 7.9% |
| Aug 2026 | 32.9% | 32.9% | 18% | 9.8% | 6.4% |
| Sep 2026 | — | — | — | — | — |
How has the ETQ and MasterControl comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: MasterControl took it in January 2026, ETQ took it in March 2026.
- Across the 11 months ending August 2026, ETQ’s estimated Share of Search among quality management software worldwide moved from 34.1% to 32.9%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, MasterControl’s estimated Share of Search among quality management software worldwide moved from 34.1% to 32.9%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for quality management software worldwide in August 2026?
2 changes
In August 2026, ETQ gained estimated Share of Search among quality management software worldwide, from 32.4% to 32.9%.
In August 2026, MasterControl gained estimated Share of Search among quality management software worldwide, from 32.4% to 32.9%.
How each brand is measured
Brandwave collects information about searches that people make online using ETQ’s and MasterControl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ETQ
1 branded search term
- etq
MasterControl
1 branded search term
- mastercontrol
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.