Essie vs Orly:Which is more popular by branded search?
In August 2026, Essie had more branded searches than Orly among nail care worldwide. Essie was estimated to have 74K branded searches compared to Orly’s 90, and held a 16.3% Share of Search versus Orly’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Essie or Orly?
Compare the nail care people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Essie, Orly. The figures are in the table below the chart.
View monthly share of search table
| Month | CND | OPI | Essie | Sally Hansen | Nailene | Orly |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 36.4% | 16.3% | 10.9% | 0.02% | 0.02% |
| Nov 2025 | 36.4% | 36.4% | 16.3% | 10.9% | 0.03% | 0.03% |
| Dec 2025 | 38.9% | 31.9% | 17.5% | 11.7% | 0.03% | 0.03% |
| Jan 2026 | 36.4% | 36.4% | 16.3% | 10.9% | 0.02% | 0.05% |
| Feb 2026 | 37.5% | 37.5% | 13.7% | 11.2% | 0.02% | 0.03% |
| Mar 2026 | 36.4% | 36.4% | 16.3% | 10.9% | 0.04% | 0.02% |
| Apr 2026 | 40.2% | 32.9% | 14.7% | 12.1% | 0.03% | 0.02% |
| May 2026 | 35.5% | 35.5% | 15.9% | 13% | 0.03% | 0.02% |
| Jun 2026 | 38% | 31.1% | 17% | 13.9% | 0.03% | 0.03% |
| Jul 2026 | 33.7% | 33.7% | 22.5% | 10.1% | 0.02% | 0.01% |
| Aug 2026 | 36.4% | 36.4% | 16.3% | 10.9% | 0.03% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Essie and Orly comparison changed over the last 12 months?
3 findings
- Essie was ahead of Orly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Essie’s estimated Share of Search among nail care worldwide held steady at 16.3%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Orly’s estimated Share of Search among nail care worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 90.
How each brand is measured
Brandwave collects information about searches that people make online using Essie’s and Orly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.