Esri ArcGIS vs SafeGraph:Which is more popular by branded search?
In August 2026, Esri ArcGIS had more branded searches than SafeGraph among geospatial analytics platforms worldwide. Esri ArcGIS was estimated to have 201K branded searches compared to SafeGraph’s 1K, and held a 47.1% Share of Search versus SafeGraph’s 0.23%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Esri ArcGIS or SafeGraph?
Compare the platforms that analyse location data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Esri ArcGIS, SafeGraph. The figures are in the table below the chart.
View monthly share of search table
| Month | Esri ArcGIS | Mapbox | Foursquare | CARTO | SafeGraph |
|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 29.4% | 10.8% | 5.9% | 0.43% |
| Nov 2025 | 53.6% | 29.4% | 10.8% | 5.9% | 0.34% |
| Dec 2025 | 52.3% | 28.7% | 12.9% | 5.8% | 0.34% |
| Jan 2026 | 48.6% | 32.6% | 11.9% | 6.5% | 0.38% |
| Feb 2026 | 47.9% | 32.1% | 14.4% | 5.3% | 0.37% |
| Mar 2026 | 49.3% | 27% | 18% | 5.4% | 0.31% |
| Apr 2026 | 52.3% | 28.7% | 12.9% | 5.8% | 0.33% |
| May 2026 | 47.3% | 31.7% | 14.2% | 6.4% | 0.31% |
| Jun 2026 | 47.2% | 31.7% | 14.2% | 6.4% | 0.45% |
| Jul 2026 | 47.9% | 32.2% | 11.8% | 7.9% | 0.31% |
| Aug 2026 | 47.1% | 31.6% | 11.6% | 9.5% | 0.23% |
| Sep 2026 | — | — | — | — | — |
How has the Esri ArcGIS and SafeGraph comparison changed over the last 12 months?
3 findings
- Esri ArcGIS was ahead of SafeGraph in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Esri ArcGIS’s estimated Share of Search among geospatial analytics platforms worldwide moved from 53.6% to 47.1%, and its estimated monthly branded searches moved from 301K to 201K.
- Across the 11 months ending August 2026, SafeGraph’s estimated Share of Search among geospatial analytics platforms worldwide moved from 0.43% to 0.23%, and its estimated monthly branded searches moved from 2.4K to 1K.
How did search popularity change for geospatial analytics platforms worldwide in August 2026?
2 changes
In August 2026, Esri ArcGIS lost estimated Share of Search among geospatial analytics platforms worldwide, from 47.9% to 47.1%.
Estimated monthly branded searches for SafeGraph worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Esri ArcGIS’s and SafeGraph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Esri ArcGIS
1 branded search term
- arcgis
SafeGraph
1 branded search term
- safegraph
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.