Equinox vs Kam:Which is searched more?
In August 2026, Equinox had more branded searches than Kam among disco lighting brands worldwide. Equinox was estimated to have 673K branded searches compared to Kam’s 246K, and held a 57% Share of Search versus Kam’s 20.9%. These are worldwide searches for English-language branded terms.
Follow Equinox vs Kam and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Equinox or Kam?
Compare the disco lighting brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Equinox, Kam. The figures are in the table below the chart.
View monthly share of search table
| Month | Equinox | Kam |
|---|---|---|
| Oct 2025 | 54.4% | 19.9% |
| Nov 2025 | 60.2% | 18% |
| Dec 2025 | 48% | 14.3% |
| Jan 2026 | 60.2% | 18% |
| Feb 2026 | 57% | 20.8% |
| Mar 2026 | 64.7% | 15.9% |
| Apr 2026 | 57% | 20.8% |
| May 2026 | 55.1% | 20.1% |
| Jun 2026 | 44.2% | 19.8% |
| Jul 2026 | 52.8% | 23.6% |
| Aug 2026 | 57% | 20.9% |
| Sep 2026 | — | — |
How has the Equinox and Kam comparison changed over the last 12 months?
3 findings
- Equinox was ahead of Kam in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Equinox’s estimated Share of Search among disco lighting brands worldwide moved from 54.4% to 57%, and its estimated monthly branded searches held steady at 673K.
- Across the 11 months ending August 2026, Kam’s estimated Share of Search among disco lighting brands worldwide moved from 19.9% to 20.9%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for disco lighting brands worldwide in August 2026?
2 changes
In August 2026, Equinox gained estimated Share of Search among disco lighting brands worldwide, from 52.8% to 57%.
In August 2026, Kam lost estimated Share of Search among disco lighting brands worldwide, from 23.6% to 20.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Equinox’s and Kam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.