ENCO vs PlayoutONE:Which is more popular by branded search?
In August 2026, ENCO had more branded searches than PlayoutONE among radio automation software worldwide. ENCO was estimated to have 33.1K branded searches compared to PlayoutONE’s 720, and held a 6.6% Share of Search versus PlayoutONE’s 0.14%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ENCO or PlayoutONE?
Compare the systems radio stations play out from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ENCO, PlayoutONE. The figures are in the table below the chart.
View monthly share of search table
| Month | RCS | RadioDJ | ENCO | WideOrbit | PlayoutONE |
|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 47.2% | 5.2% | 0.38% | 0.11% |
| Nov 2025 | 47.2% | 47.2% | 5.2% | 0.3% | 0.16% |
| Dec 2025 | 47.6% | 47.6% | 4.3% | 0.3% | 0.14% |
| Jan 2026 | 47.2% | 47.2% | 5.2% | 0.3% | 0.16% |
| Feb 2026 | 42.6% | 52.2% | 4.7% | 0.33% | 0.15% |
| Mar 2026 | 47.2% | 47.2% | 5.2% | 0.38% | 0.14% |
| Apr 2026 | 47.6% | 47.6% | 4.3% | 0.3% | 0.14% |
| May 2026 | 47.2% | 47.2% | 5.2% | 0.25% | 0.11% |
| Jun 2026 | 52.2% | 42.7% | 4.7% | 0.28% | 0.12% |
| Jul 2026 | 52.2% | 42.7% | 4.7% | 0.33% | 0.12% |
| Aug 2026 | 60% | 32.9% | 6.6% | 0.38% | 0.14% |
| Sep 2026 | — | — | — | — | — |
How has the ENCO and PlayoutONE comparison changed over the last 12 months?
3 findings
- ENCO was ahead of PlayoutONE in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ENCO’s estimated Share of Search among radio automation software worldwide moved from 5.2% to 6.6%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, PlayoutONE’s estimated Share of Search among radio automation software worldwide moved from 0.11% to 0.14%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for radio automation software worldwide in August 2026?
1 change
In August 2026, ENCO gained estimated Share of Search among radio automation software worldwide, from 4.7% to 6.6%.
How each brand is measured
Brandwave collects information about searches that people make online using ENCO’s and PlayoutONE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ENCO
1 branded search term
- enco
PlayoutONE
1 branded search term
- playoutone
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.