Brandwave

Empire vs Valken:Which is more popular by branded search?

In August 2026, Empire had more branded searches than Valken among paintball brands worldwide. Empire was estimated to have 1.9K branded searches compared to Valken’s 590, and held a 5.7% Share of Search versus Valken’s 1.8%. These are worldwide searches for English-language branded terms.

Share of Search among paintball brands worldwide in August 2026Which is more popular in search, Empire or Valken?
Empire5.7%1.9K searches
vs
Valken1.8%590 searches

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Which is more popular in search, Empire or Valken?

Compare the paintball brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Empire and Valken among paintball brands worldwide, by month

Share of Search by month for Empire, Valken. The figures are in the table below the chart.

View monthly share of search table
MonthProtoTippmannPlanet EclipseDyeEmpireValken
Oct 202526%31.8%14.2%14.2%6.3%7.6%
Nov 202528.2%28.2%18.8%15.4%6.8%2.5%
Dec 202529.4%36%16.1%10.7%5.7%2.1%
Jan 202627%33%14.7%18%5.2%2%
Feb 202630.9%30.9%16.8%13.7%5.9%1.8%
Mar 202626.7%32.6%17.8%14.5%6.5%1.9%
Apr 202628.4%34.7%15.5%12.6%6.9%2.1%
May 202628%28%18.6%15.2%8.2%2%
Jun 202632.3%26.4%17.6%14.3%7.8%1.6%
Jul 202632.8%32.8%14.6%11.9%6.3%1.6%
Aug 202629.7%29.7%19.8%13.2%5.7%1.8%
Sep 2026——————

How has the Empire and Valken comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Empire took it in November 2025.
  • Across the 11 months ending August 2026, Empire’s estimated Share of Search among paintball brands worldwide moved from 6.3% to 5.7%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 11 months ending August 2026, Valken’s estimated Share of Search among paintball brands worldwide moved from 7.6% to 1.8%, and its estimated monthly branded searches moved from 2.9K to 590.

How did search popularity change for paintball brands worldwide in August 2026?

  1. In August 2026, Empire lost estimated Share of Search among paintball brands worldwide, from 6.3% to 5.7%.

  2. Estimated monthly branded searches for Valken worldwide fell 79.7% over 11 measured months, from 2.9K to 590 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Empire’s and Valken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Empire

1 branded search term

  • empire paintball

Valken

1 branded search term

  • valken paintball

How the Brand Demand Index is measured

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