Brandwave

Elicit vs NotebookLM:Which is more popular?

In September 2026, NotebookLM had more branded searches than Elicit among AI research assistants worldwide. NotebookLM had about 24.5 million branded searches, while Elicit had 450,000. NotebookLM made up 60.8% of all AI research assistant searches we track, and Elicit accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about AI research assistants, Elicit appeared in all five answers and NotebookLM in four. Elicit was mentioned before NotebookLM in every answer.

Among AI research assistants worldwide in September 2026

Who do people search for more?

NotebookLM, about 54 searches for every 1 for Elicit

NotebookLM 24.5M searchesElicit 450K searches

Who does AI mention more?

Elicit, mentioned in every answer we collected

Elicit in 5 of 5NotebookLM in 4 of 5

Who does AI recommend more?

Elicit, named ahead of NotebookLM in every answer

Elicit first in 5NotebookLM never first

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Top AI research assistants in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Elicit appeared in all five answers. NotebookLM was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Elicit was listed before NotebookLM in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Elicit1st
  2. Perplexity2nd
  3. NotebookLM3rd
  4. Consensus4th
  5. Scite5th
  6. Semantic Scholar6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Elicit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NotebookLM4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Consensus4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Perplexity3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scite3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Semantic Scholar1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about AI research assistants

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Elicit or NotebookLM more popular in search?

This chart shows how often people search Google for Elicit and NotebookLM by name. Each line represents a brand's share of searches for all six AI research assistants we track, month by month, from English-language searches worldwide.

Elicit and NotebookLM among AI research assistants worldwide, by month

Share of searches by month for NotebookLM, Elicit. The figures are in the table below the chart.

View monthly share of searches table
MonthNotebookLMPerplexityConsensusElicitSemantic ScholarScite
Oct 202523%73%2.2%1.1%0.58%0.12%
Nov 202530.6%65.1%2.6%0.99%0.54%0.13%
Dec 202542.1%53.8%2.5%0.95%0.52%0.13%
Jan 202649.7%45.8%2.8%1.1%0.5%0.12%
Feb 202649.9%45.6%2.6%1.1%0.62%0.12%
Mar 202653.3%41.8%2.8%1.2%0.8%0.11%
Apr 202658.3%37.1%2.8%1.1%0.59%0.1%
May 202662.7%32.7%3%0.94%0.52%0.08%
Jun 202662.6%32.7%3.3%0.94%0.42%0.08%
Jul 202660.3%34.6%3.2%1.1%0.63%0.08%
Aug 202660.8%33.7%3.6%1.1%0.61%0.1%
Sep 202660.8%33.4%3.8%1.1%0.75%0.12%

How has the Elicit and NotebookLM comparison changed over the last 12 months?

3 findings
  • NotebookLM was ahead of Elicit in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Elicit’s share of searches among AI research assistants worldwide held steady at 1.1%, and its estimated monthly branded searches moved from 550K to 450K.
  • Across the 12 months ending September 2026, NotebookLM’s share of searches among AI research assistants worldwide moved from 23% to 60.8%, and its estimated monthly branded searches moved from 11.9M to 24.5M.

How did search popularity change for AI research assistants worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for NotebookLM worldwide rose 106.1% over 12 measured months, from 11.9M to 24.5M in September 2026.

  2. Estimated monthly branded searches for Elicit worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Elicit’s and NotebookLM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elicit

1 branded search term

  • elicit

NotebookLM

2 branded search terms

  • notebook lm
  • notebooklm

How the Brand Demand Index is measured

Other head-to-heads among AI research assistants

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