El Yucateco vs Yellowbird:Which is searched more?
In September 2026, El Yucateco had more branded searches than Yellowbird among hot sauce brands worldwide. El Yucateco had about 18,100 branded searches, while Yellowbird had 14,800. El Yucateco made up 2.3% of all hot sauce brand searches we track, and Yellowbird accounted for 1.9%. These are worldwide searches for English-language branded terms.
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Is El Yucateco or Yellowbird more popular in search?
Compare the hot sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for El Yucateco, Yellowbird. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tabasco | Cholula | Tapatío | Valentina | Crystal | Huy Fong | El Yucateco | Yellowbird | Melinda’s | TRUFF | Marie Sharp’s | Frank's RedHot | Secret Aardvark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 18.1% | 18.1% | 6.6% | 3.6% | 2.4% | 2.4% | 2% | 2% | 2.4% | 0.89% | 0.59% | 0.39% |
| Nov 2025 | 42.5% | 19.1% | 15.5% | 5.7% | 3.8% | 2.1% | 2.6% | 2.1% | 2.1% | 2.6% | 0.93% | 0.62% | 0.41% |
| Dec 2025 | 41.3% | 18.5% | 15.1% | 5.6% | 3.7% | 3% | 2% | 2.5% | 2.5% | 3.7% | 1.1% | 0.6% | 0.4% |
| Jan 2026 | 39.4% | 17.7% | 17.7% | 5.3% | 4.3% | 3.5% | 2.9% | 2.4% | 2.4% | 2.4% | 1.1% | 0.58% | 0.38% |
| Feb 2026 | 41.1% | 18.4% | 18.4% | 5.5% | 4.5% | 2.5% | 2% | 2% | 2% | 1.7% | 0.9% | 0.6% | 0.33% |
| Mar 2026 | 40.4% | 18.1% | 18.1% | 5.4% | 4.4% | 3.6% | 2.4% | 2% | 2% | 1.6% | 0.89% | 0.59% | 0.39% |
| Apr 2026 | 38.7% | 17.3% | 21.2% | 5.2% | 3.5% | 4.3% | 2.3% | 2.3% | 1.9% | 1.6% | 0.85% | 0.46% | 0.46% |
| May 2026 | 40.3% | 18.1% | 18.1% | 5.4% | 3.6% | 4.4% | 2.4% | 2% | 2% | 2% | 0.88% | 0.48% | 0.39% |
| Jun 2026 | 42.1% | 18.9% | 15.4% | 5.7% | 3.8% | 3.8% | 2.5% | 2.1% | 2.1% | 2.1% | 0.92% | 0.5% | 0.34% |
| Jul 2026 | 41.2% | 18.5% | 15.1% | 6.8% | 4.5% | 2.5% | 3% | 2.5% | 2% | 2% | 0.9% | 0.49% | 0.4% |
| Aug 2026 | 39.9% | 17.9% | 17.9% | 6.6% | 4.4% | 2% | 2.9% | 2.9% | 2% | 1.6% | 0.87% | 0.48% | 0.71% |
| Sep 2026 | 47.4% | 17.4% | 14.2% | 5.2% | 4.3% | 2.9% | 2.3% | 1.9% | 1.6% | 1.3% | 0.85% | 0.46% | 0.37% |
How has the El Yucateco and Yellowbird comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Yellowbird took it in December 2025, El Yucateco took it in January 2026.
- Across the 12 months ending September 2026, El Yucateco’s share of searches among hot sauce brands worldwide moved from 2.4% to 2.3%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Yellowbird’s share of searches among hot sauce brands worldwide moved from 2% to 1.9%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for hot sauce brands worldwide in September 2026?
3 changes
In September 2026, Huy Fong overtook El Yucateco and Yellowbird to rank 6th among hot sauce brands worldwide, with 2.9% of the searches.
In September 2026, Yellowbird lost share of searches among hot sauce brands worldwide, from 2.9% to 1.9%.
In September 2026, El Yucateco lost share of searches among hot sauce brands worldwide, from 2.9% to 2.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using El Yucateco’s and Yellowbird’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
El Yucateco
1 branded search term
- el yucateco
Yellowbird
1 branded search term
- yellowbird hot sauce
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