Brandwave

El Yucateco vs Tabasco:Which is more popular?

In September 2026, Tabasco had more branded searches than El Yucateco among hot sauce brands worldwide. Tabasco had about 368,000 branded searches, while El Yucateco had 18,100. Tabasco made up 47.4% of all hot sauce brand searches we track, and El Yucateco accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about hot sauce brands, Tabasco appeared in four of the five answers and El Yucateco in three. Tabasco was mentioned before El Yucateco in three out of five answers.

Among hot sauce brands worldwide in September 2026

Who do people search for more?

Tabasco, about 20 searches for every 1 for El Yucateco

Tabasco 368K searchesEl Yucateco 18.1K searches

Who does AI mention more?

Tabasco, mentioned in 4 of 5 answers, El Yucateco in 3

Tabasco in 4 of 5El Yucateco in 3 of 5

Who does AI recommend more?

Tabasco, named ahead of El Yucateco in 3 of 5 answers

Tabasco first in 3El Yucateco first in 2

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Top hot sauce brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tabasco was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. El Yucateco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tabasco was listed before El Yucateco in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cholula1st
  2. Tapatío2nd
  3. Tabasco3rd
  4. Frank's RedHot4th
  5. Crystal5th
  6. Huy Fong6th
  7. Valentina7th
  8. El Yucateco8th
  9. Secret Aardvark9th
  10. Yellowbird10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cholula5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tabasco4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tapatío4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Huy Fong4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crystal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • El Yucateco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frank's RedHot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Valentina2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marie Sharp’s2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Secret Aardvark2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about hot sauce brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is El Yucateco or Tabasco more popular in search?

This chart shows how often people search Google for El Yucateco and Tabasco by name. Each line represents a brand's share of searches for all 13 hot sauce brands we track, month by month, from English-language searches worldwide.

El Yucateco and Tabasco among hot sauce brands worldwide, by month

Share of searches by month for Tabasco, El Yucateco. The figures are in the table below the chart.

View monthly share of searches table
MonthTabascoCholulaTapatíoValentinaCrystalHuy FongEl YucatecoYellowbirdMelinda’sTRUFFMarie Sharp’sFrank's RedHotSecret Aardvark
Oct 202540.4%18.1%18.1%6.6%3.6%2.4%2.4%2%2%2.4%0.89%0.59%0.39%
Nov 202542.5%19.1%15.5%5.7%3.8%2.1%2.6%2.1%2.1%2.6%0.93%0.62%0.41%
Dec 202541.3%18.5%15.1%5.6%3.7%3%2%2.5%2.5%3.7%1.1%0.6%0.4%
Jan 202639.4%17.7%17.7%5.3%4.3%3.5%2.9%2.4%2.4%2.4%1.1%0.58%0.38%
Feb 202641.1%18.4%18.4%5.5%4.5%2.5%2%2%2%1.7%0.9%0.6%0.33%
Mar 202640.4%18.1%18.1%5.4%4.4%3.6%2.4%2%2%1.6%0.89%0.59%0.39%
Apr 202638.7%17.3%21.2%5.2%3.5%4.3%2.3%2.3%1.9%1.6%0.85%0.46%0.46%
May 202640.3%18.1%18.1%5.4%3.6%4.4%2.4%2%2%2%0.88%0.48%0.39%
Jun 202642.1%18.9%15.4%5.7%3.8%3.8%2.5%2.1%2.1%2.1%0.92%0.5%0.34%
Jul 202641.2%18.5%15.1%6.8%4.5%2.5%3%2.5%2%2%0.9%0.49%0.4%
Aug 202639.9%17.9%17.9%6.6%4.4%2%2.9%2.9%2%1.6%0.87%0.48%0.71%
Sep 202647.4%17.4%14.2%5.2%4.3%2.9%2.3%1.9%1.6%1.3%0.85%0.46%0.37%

How has the El Yucateco and Tabasco comparison changed over the last 12 months?

3 findings
  • Tabasco was ahead of El Yucateco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, El Yucateco’s share of searches among hot sauce brands worldwide moved from 2.4% to 2.3%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 12 months ending September 2026, Tabasco’s share of searches among hot sauce brands worldwide moved from 40.4% to 47.4%, and its estimated monthly branded searches moved from 301K to 368K.

How did search popularity change for hot sauce brands worldwide in September 2026?

3 changes

  1. In September 2026, Huy Fong overtook El Yucateco and Yellowbird to rank 6th among hot sauce brands worldwide, with 2.9% of the searches.

  2. In September 2026, Tabasco gained share of searches among hot sauce brands worldwide, from 39.9% to 47.4%.

  3. In September 2026, El Yucateco lost share of searches among hot sauce brands worldwide, from 2.9% to 2.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using El Yucateco’s and Tabasco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

El Yucateco

1 branded search term

  • el yucateco

Tabasco

1 branded search term

  • tabasco

How the Brand Demand Index is measured

Other head-to-heads among hot sauce brands

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