El Yucateco vs Frank's RedHot:Which is searched more?
In September 2026, El Yucateco had more branded searches than Frank's RedHot among hot sauce brands worldwide. El Yucateco had about 18,100 branded searches, while Frank's RedHot had 3,600. El Yucateco made up 2.3% of all hot sauce brand searches we track, and Frank's RedHot accounted for 0.46%. These are worldwide searches for English-language branded terms.
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Is El Yucateco or Frank's RedHot more popular in search?
Compare the hot sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for El Yucateco, Frank's RedHot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tabasco | Cholula | Tapatío | Valentina | Crystal | Huy Fong | El Yucateco | Yellowbird | Melinda’s | TRUFF | Marie Sharp’s | Frank's RedHot | Secret Aardvark |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 18.1% | 18.1% | 6.6% | 3.6% | 2.4% | 2.4% | 2% | 2% | 2.4% | 0.89% | 0.59% | 0.39% |
| Nov 2025 | 42.5% | 19.1% | 15.5% | 5.7% | 3.8% | 2.1% | 2.6% | 2.1% | 2.1% | 2.6% | 0.93% | 0.62% | 0.41% |
| Dec 2025 | 41.3% | 18.5% | 15.1% | 5.6% | 3.7% | 3% | 2% | 2.5% | 2.5% | 3.7% | 1.1% | 0.6% | 0.4% |
| Jan 2026 | 39.4% | 17.7% | 17.7% | 5.3% | 4.3% | 3.5% | 2.9% | 2.4% | 2.4% | 2.4% | 1.1% | 0.58% | 0.38% |
| Feb 2026 | 41.1% | 18.4% | 18.4% | 5.5% | 4.5% | 2.5% | 2% | 2% | 2% | 1.7% | 0.9% | 0.6% | 0.33% |
| Mar 2026 | 40.4% | 18.1% | 18.1% | 5.4% | 4.4% | 3.6% | 2.4% | 2% | 2% | 1.6% | 0.89% | 0.59% | 0.39% |
| Apr 2026 | 38.7% | 17.3% | 21.2% | 5.2% | 3.5% | 4.3% | 2.3% | 2.3% | 1.9% | 1.6% | 0.85% | 0.46% | 0.46% |
| May 2026 | 40.3% | 18.1% | 18.1% | 5.4% | 3.6% | 4.4% | 2.4% | 2% | 2% | 2% | 0.88% | 0.48% | 0.39% |
| Jun 2026 | 42.1% | 18.9% | 15.4% | 5.7% | 3.8% | 3.8% | 2.5% | 2.1% | 2.1% | 2.1% | 0.92% | 0.5% | 0.34% |
| Jul 2026 | 41.2% | 18.5% | 15.1% | 6.8% | 4.5% | 2.5% | 3% | 2.5% | 2% | 2% | 0.9% | 0.49% | 0.4% |
| Aug 2026 | 39.9% | 17.9% | 17.9% | 6.6% | 4.4% | 2% | 2.9% | 2.9% | 2% | 1.6% | 0.87% | 0.48% | 0.71% |
| Sep 2026 | 47.4% | 17.4% | 14.2% | 5.2% | 4.3% | 2.9% | 2.3% | 1.9% | 1.6% | 1.3% | 0.85% | 0.46% | 0.37% |
How has the El Yucateco and Frank's RedHot comparison changed over the last 12 months?
3 findings
- El Yucateco was ahead of Frank's RedHot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, El Yucateco’s share of searches among hot sauce brands worldwide moved from 2.4% to 2.3%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Frank's RedHot’s share of searches among hot sauce brands worldwide moved from 0.59% to 0.46%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for hot sauce brands worldwide in September 2026?
3 changes
In September 2026, Huy Fong overtook El Yucateco and Yellowbird to rank 6th among hot sauce brands worldwide, with 2.9% of the searches.
In September 2026, El Yucateco lost share of searches among hot sauce brands worldwide, from 2.9% to 2.3%.
In September 2026, Frank's RedHot rose from 13th to 12th among hot sauce brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using El Yucateco’s and Frank's RedHot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
El Yucateco
1 branded search term
- el yucateco
Frank's RedHot
1 branded search term
- franks redhot
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