Einstein Bros vs Thomas':Which is more popular by branded search?
In August 2026, Einstein Bros had more branded searches than Thomas' among bagels worldwide. Einstein Bros was estimated to have 1M branded searches compared to Thomas'’s 450K, and held a 62.9% Share of Search versus Thomas'’s 28.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Einstein Bros or Thomas'?
Compare the bagels shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Einstein Bros, Thomas'. The figures are in the table below the chart.
View monthly share of search table
| Month | Einstein Bros | Thomas' | Bruegger's | Lender's | Sara Lee | New York Bakery |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.6% | 37.1% | 0.55% | 3.3% | 3.3% | 0.06% |
| Nov 2025 | 55.2% | 36.9% | 0.54% | 3.3% | 4.1% | 0.07% |
| Dec 2025 | 56% | 37.4% | 0.45% | 3.4% | 2.8% | 0.06% |
| Jan 2026 | 54.4% | 36.4% | 0.44% | 6% | 2.7% | 0.07% |
| Feb 2026 | 60% | 32.8% | 0.59% | 3.6% | 3% | 0.07% |
| Mar 2026 | 55.2% | 36.9% | 2.2% | 3.3% | 2.2% | 0.09% |
| Apr 2026 | 58.6% | 32% | 2.9% | 3.5% | 2.9% | 0.07% |
| May 2026 | 59.4% | 32.7% | 2.9% | 2.9% | 2% | 0.06% |
| Jun 2026 | 58.9% | 32.2% | 2.9% | 3.5% | 2.4% | 0.06% |
| Jul 2026 | 58.8% | 32.1% | 3.5% | 3.5% | 1.9% | 0.07% |
| Aug 2026 | 62.9% | 28.3% | 3.1% | 3.1% | 2.5% | 0.06% |
| Sep 2026 | — | — | — | — | — | — |
How has the Einstein Bros and Thomas' comparison changed over the last 12 months?
3 findings
- Einstein Bros was ahead of Thomas' in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Einstein Bros’ estimated Share of Search among bagels worldwide moved from 55.6% to 62.9%, and its estimated monthly branded searches moved from 823K to 1M.
- Across the 11 months ending August 2026, Thomas'’s estimated Share of Search among bagels worldwide moved from 37.1% to 28.3%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for bagels worldwide in August 2026?
2 changes
In August 2026, Einstein Bros gained estimated Share of Search among bagels worldwide, from 58.8% to 62.9%.
In August 2026, Thomas' lost estimated Share of Search among bagels worldwide, from 32.1% to 28.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Einstein Bros’ and Thomas'’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Einstein Bros
1 branded search term
- einstein bros bagels
Thomas'
1 branded search term
- thomas'
Put your own brand in this comparison
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