Brandwave

Ecovacs Goat vs STIGA:Which is more popular?

In September 2026, Ecovacs Goat had more branded searches than STIGA among robot mower brands worldwide. Ecovacs Goat had about 8,100 branded searches, while STIGA had 480. Ecovacs Goat made up 0.27% of all robot mower brand searches we track, and STIGA accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about robot mower brands, Ecovacs Goat appeared in one of the five answers and STIGA in none.

Among robot mower brands worldwide in September 2026

Who do people search for more?

Ecovacs Goat, about 17 searches for every 1 for STIGA

Ecovacs Goat 8.1K searchesSTIGA 480 searches

Who does AI mention more?

Ecovacs Goat, mentioned in 1 of 5 answers, STIGA in 0

Ecovacs Goat in 1 of 5STIGA in 0 of 5

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Top robot mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ecovacs Goat was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. STIGA did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway Navimow1st
  2. Mammotion2nd
  3. Husqvarna3rd
  4. Sunseeker4th
  5. Eufy5th
  6. Worx Landroid6th
  7. Ecovacs Goat7th
  8. Stihl–
  9. Gardena–
  10. +3 more
  11. STIGA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway Navimow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mammotion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunseeker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Worx Landroid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecovacs Goat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • STIGA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about robot mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Ecovacs Goat or STIGA more popular in search?

This chart shows how often people search Google for Ecovacs Goat and STIGA by name. Each line represents a brand's share of searches for all 13 robot mower brands we track, month by month, from English-language searches worldwide.

Ecovacs Goat and STIGA among robot mower brands worldwide, by month

Share of searches by month for Ecovacs Goat, STIGA. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlEufyGardenaMammotionToroSegway NavimowWorx LandroidEcovacs GoatRobomowMOVA LiDAX UltraSunseekerSTIGA
Oct 202542.9%29.4%14.7%5.4%2.9%2.7%1.1%0.48%0.12%0.14%<0.01%0.06%0.01%
Nov 202535.9%31.6%18.6%5.6%4.4%2%1.3%0.33%0.12%0.15%<0.01%0.04%0.01%
Dec 202533.8%34.1%21.5%5.3%2.3%1.7%0.77%0.21%0.07%0.09%<0.01%0.04%0.01%
Jan 202639.1%31.9%16.8%5%3.2%2.1%1.4%0.2%0.09%0.11%0.09%0.04%0.01%
Feb 202639.6%32.3%13.9%6.2%2.8%2.4%2.1%0.31%0.14%0.17%0.14%0.04%0.02%
Mar 202635.2%26.7%11.5%7.7%7.3%4.3%5.3%1%0.31%0.25%0.31%0.07%0.03%
Apr 202637.7%22.7%8%8%9.5%5.5%5.9%1.6%0.48%0.32%0.32%0.09%0.03%
May 202635.9%21%9.1%9.1%10.9%5.1%6.1%1.5%0.55%0.3%0.37%0.08%0.03%
Jun 202633.8%24.7%10.7%8.7%8.7%4.3%6.5%1.2%0.53%0.29%0.29%0.1%0.02%
Jul 202635.2%26.3%11.3%9.2%6.2%5.4%4.6%0.83%0.37%0.2%0.2%0.1%0.02%
Aug 202635.4%26.9%14.1%7.7%5.1%5.5%3.9%0.7%0.25%0.17%0.17%0.07%0.01%
Sep 202636.7%28.6%14.9%6.7%4.4%4.1%3.3%0.6%0.27%0.18%0.15%0.07%0.02%

How has the Ecovacs Goat and STIGA comparison changed over the last 12 months?

3 findings
  • Ecovacs Goat was ahead of STIGA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ecovacs Goat’s share of searches among robot mower brands worldwide moved from 0.12% to 0.27%, and its estimated monthly branded searches moved from 3.6K to 8.1K.
  • Across the 12 months ending September 2026, STIGA’s share of searches among robot mower brands worldwide moved from 0.01% to 0.02%, and its estimated monthly branded searches moved from 320 to 480.

How did search popularity change for robot mower brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Ecovacs Goat worldwide rose 125% over 12 measured months, from 3.6K to 8.1K in September 2026.

  2. Estimated monthly branded searches for STIGA worldwide rose 50% over 12 measured months, from 320 to 480 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ecovacs Goat’s and STIGA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ecovacs Goat

1 branded search term

  • ecovacs goat

STIGA

1 branded search term

  • stiga robotic mower

How the Brand Demand Index is measured

Other head-to-heads among robot mower brands

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