Brandwave

EcoSmart vs Takagi:Which is more popular?

In September 2026, Takagi had more branded searches than EcoSmart among tankless water heater brands worldwide. Takagi had about 1,900 branded searches, while EcoSmart had 480. Takagi made up 2.4% of all tankless water heater brand searches we track, and EcoSmart accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about tankless water heater brands, neither EcoSmart nor Takagi appeared in any of the five answers.

Among tankless water heater brands worldwide in September 2026

Who do people search for more?

Takagi, about 4 searches for every 1 for EcoSmart

Takagi 1.9K searchesEcoSmart 480 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

EcoSmart in 0 of 5Takagi in 0 of 5

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Top tankless water heater brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither EcoSmart nor Takagi showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rinnai1st
  2. Navien2nd
  3. Rheem3rd
  4. Noritz4th
  5. Takagi–
  6. EcoSmart–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Navien3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rheem3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rinnai3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Noritz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Takagi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EcoSmart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tankless water heater brands

5 answers
  • Asked ChatGPT

    “What's the best tankless water heater?”

    1. 1Rinnai
    2. 2Navien
    3. 3Rheem
  • Asked ChatGPT

    “Which tankless water heater brand is most reliable?”

    1. 1Rinnai
    2. 2Noritz
    3. 3Navien
    4. 4Rheem
  • Asked ChatGPT

    “Should I get a gas or electric tankless water heater?”

    1. Searched Google, AI Overview

      “tankless water heater”

      1. Searched Google, AI Overview

        “best tankless water heater”

        1. 1Rinnai
        2. 2Navien
        3. 3Rheem

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

      Is EcoSmart or Takagi more popular in search?

      This chart shows how often people search Google for EcoSmart and Takagi by name. Each line represents a brand's share of searches for all six tankless water heater brands we track, month by month, from English-language searches worldwide.

      EcoSmart and Takagi among tankless water heater brands worldwide, by month

      Share of searches by month for Takagi, EcoSmart. The figures are in the table below the chart.

      View monthly share of searches table
      MonthNavienRheemNoritzTakagiRinnaiEcoSmart
      Oct 202568.8%20.5%6.1%2.7%1.5%0.54%
      Nov 202571.1%17.4%6.3%2.8%1.5%0.84%
      Dec 202564.1%23.4%7%3.1%1.6%0.76%
      Jan 202664.4%24.9%6.1%2.7%1.4%0.54%
      Feb 202668.7%20.4%6.1%2.7%1.7%0.36%
      Mar 202667.4%22.6%5.5%2.4%1.6%0.49%
      Apr 202658.6%31.8%5.2%2.3%1.5%0.57%
      May 202653.7%35.7%5.8%2.6%1.7%0.52%
      Jun 202667.4%20%7.3%2.6%2.2%0.53%
      Jul 202667.2%21.3%6.3%2.8%1.9%0.46%
      Aug 202667.2%20%7.3%2.6%2.2%0.8%
      Sep 202672.9%15.3%6.8%2.4%2%0.61%

      How has the EcoSmart and Takagi comparison changed over the last 12 months?

      3 findings

      How did search popularity change for tankless water heater brands worldwide in September 2026?

      2 changes
      1. Estimated monthly branded searches for Takagi worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

      2. Estimated monthly branded searches for EcoSmart worldwide fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using EcoSmart’s and Takagi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      EcoSmart

      1 branded search term

      • ecosmart tankless

      Takagi

      1 branded search term

      • takagi tankless

      How the Brand Demand Index is measured

      Other head-to-heads among tankless water heater brands

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