Ebro vs Merchant Gourmet:Which is more popular by branded search?
In August 2026, Ebro had more branded searches than Merchant Gourmet among quinoa brands worldwide. Ebro was estimated to have 165K branded searches compared to Merchant Gourmet’s 6.6K, and held an 82.3% Share of Search versus Merchant Gourmet’s 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ebro or Merchant Gourmet?
Compare the quinoa brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ebro, Merchant Gourmet. The figures are in the table below the chart.
View monthly share of search table
| Month | Ebro | Wild Planet | Alter Eco | Merchant Gourmet | Bob's Red Mill | Ancient Harvest |
|---|---|---|---|---|---|---|
| Oct 2025 | 85.9% | 6.3% | 4.2% | 2.8% | 0.52% | 0.31% |
| Nov 2025 | 83.3% | 9.1% | 4.1% | 2.7% | 0.5% | 0.24% |
| Dec 2025 | 86.3% | 7.8% | 3.5% | 1.9% | 0.43% | 0.17% |
| Jan 2026 | 84.1% | 7.6% | 4.1% | 3.4% | 0.54% | 0.25% |
| Feb 2026 | 82.3% | 9% | 4.9% | 2.7% | 0.8% | 0.24% |
| Mar 2026 | 81.7% | 9% | 4.9% | 3.3% | 0.94% | 0.24% |
| Apr 2026 | 82.4% | 9% | 4% | 3.3% | 0.95% | 0.24% |
| May 2026 | 82.7% | 9.1% | 4.1% | 2.7% | 1.2% | 0.24% |
| Jun 2026 | 84.6% | 7.6% | 3.4% | 2.8% | 1.5% | 0.2% |
| Jul 2026 | 83.2% | 9.1% | 3.3% | 2.7% | 1.5% | 0.2% |
| Aug 2026 | 82.3% | 9% | 3.3% | 3.3% | 1.8% | 0.24% |
| Sep 2026 | — | — | — | — | — | — |
How has the Ebro and Merchant Gourmet comparison changed over the last 12 months?
3 findings
- Ebro was ahead of Merchant Gourmet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ebro’s estimated Share of Search among quinoa brands worldwide moved from 85.9% to 82.3%, and its estimated monthly branded searches held steady at 165K.
- Across the 11 months ending August 2026, Merchant Gourmet’s estimated Share of Search among quinoa brands worldwide moved from 2.8% to 3.3%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for quinoa brands worldwide in August 2026?
2 changes
In August 2026, Merchant Gourmet gained estimated Share of Search among quinoa brands worldwide, from 2.7% to 3.3%.
In August 2026, Ebro lost estimated Share of Search among quinoa brands worldwide, from 83.2% to 82.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Ebro’s and Merchant Gourmet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ebro
1 branded search term
- ebro
Merchant Gourmet
1 branded search term
- merchant gourmet
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.