Brandwave

Earthmaker vs Subpod:Which is more popular by branded search?

In August 2026, Subpod had more branded searches than Earthmaker among compost bin brands worldwide. Subpod was estimated to have 880 branded searches compared to Earthmaker’s 90, and held a 0.53% Share of Search versus Earthmaker’s 0.05%. These are worldwide searches for English-language branded terms.

Share of Search among compost bin brands worldwide in August 2026Which is more popular in search, Earthmaker or Subpod?
Earthmaker0.05%90 searches
vs
Subpod0.53%880 searches

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Which is more popular in search, Earthmaker or Subpod?

Compare the compost bin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Earthmaker and Subpod among compost bin brands worldwide, by month

Share of Search by month for Subpod, Earthmaker. The figures are in the table below the chart.

View monthly share of search table
MonthTumbleweedMazeSubpodZing BokashiEarthmaker
Oct 202598.6%0.77%0.49%0.04%0.07%
Nov 202598.6%0.77%0.49%0.07%0.07%
Dec 202598.5%0.91%0.53%0.05%0.04%
Jan 202698.4%0.86%0.6%0.08%0.08%
Feb 202698.5%0.82%0.53%0.07%0.05%
Mar 202698.5%0.79%0.64%0.05%0.03%
Apr 202698%0.98%0.95%0.07%0.05%
May 202698.1%0.98%0.77%0.08%0.04%
Jun 202698.5%0.75%0.53%0.16%0.03%
Jul 202698.6%0.75%0.53%0.07%0.04%
Aug 202698.7%0.6%0.53%0.08%0.05%
Sep 2026—————

How has the Earthmaker and Subpod comparison changed over the last 12 months?

  • Subpod was ahead of Earthmaker in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Earthmaker’s estimated Share of Search among compost bin brands worldwide moved from 0.07% to 0.05%, and its estimated monthly branded searches moved from 140 to 90.
  • Across the 11 months ending August 2026, Subpod’s estimated Share of Search among compost bin brands worldwide moved from 0.49% to 0.53%, and its estimated monthly branded searches moved from 1K to 880.

How did search popularity change for compost bin brands worldwide in August 2026?

  1. Estimated monthly branded searches for Earthmaker worldwide fell 35.7% over 11 measured months, from 140 to 90 in August 2026.

  2. Estimated monthly branded searches for Subpod worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Earthmaker’s and Subpod’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Earthmaker

1 branded search term

  • earthmaker

Subpod

1 branded search term

  • subpod

How the Brand Demand Index is measured

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