Dymocks vs WHSmith:Which is more popular by branded search?
In August 2026, WHSmith had more branded searches than Dymocks among bookstores worldwide. WHSmith was estimated to have 246K branded searches compared to Dymocks’ 2.9K, and held a 3.1% Share of Search versus Dymocks’ 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dymocks or WHSmith?
Compare the bookstores shoppers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WHSmith, Dymocks. The figures are in the table below the chart.
View monthly share of search table
| Month | Barnes & Noble | WHSmith | Blackwell's | Waterstones | Foyles | Dymocks |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.4% | 6.6% | 3.6% | 0.26% | 0.1% | 0.04% |
| Nov 2025 | 92% | 4.5% | 3% | 0.27% | 0.08% | 0.04% |
| Dec 2025 | 94.1% | 3.8% | 1.7% | 0.23% | 0.07% | 0.05% |
| Jan 2026 | 93.4% | 3.8% | 2.5% | 0.18% | 0.08% | 0.04% |
| Feb 2026 | 94% | 3.1% | 2.5% | 0.23% | 0.1% | 0.04% |
| Mar 2026 | 94.5% | 3.1% | 2.1% | 0.19% | 0.08% | 0.04% |
| Apr 2026 | 94.2% | 3.1% | 2.5% | 0.12% | 0.07% | 0.03% |
| May 2026 | 94.1% | 3.1% | 2.5% | 0.15% | 0.07% | 0.04% |
| Jun 2026 | 94.1% | 3.1% | 2.5% | 0.15% | 0.08% | 0.03% |
| Jul 2026 | 94.6% | 2.5% | 2.5% | 0.15% | 0.08% | 0.04% |
| Aug 2026 | 94.1% | 3.1% | 2.5% | 0.15% | 0.08% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dymocks and WHSmith comparison changed over the last 12 months?
3 findings
- WHSmith was ahead of Dymocks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dymocks’ estimated Share of Search among bookstores worldwide held steady at 0.04%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 11 months ending August 2026, WHSmith’s estimated Share of Search among bookstores worldwide moved from 6.6% to 3.1%, and its estimated monthly branded searches moved from 450K to 246K.
How did search popularity change for bookstores worldwide in August 2026?
1 change
In August 2026, WHSmith overtook Blackwell's to rank 2nd among bookstores worldwide, at 3.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Dymocks’ and WHSmith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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