Dymocks vs Waterstones:Which is more popular by branded search?

Name: Dymocks vs Waterstones: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Waterstones had more branded searches than Dymocks among bookstores worldwide. Waterstones was estimated to have 12.1K branded searches compared to Dymocks’ 2.9K, and held a 0.15% Share of Search versus Dymocks’ 0.04%. These are worldwide searches for English-language branded terms.

Share of Search among bookstores worldwide in August 2026Which is more popular in search, Dymocks or Waterstones?

Dymocks0.04%2.9K searches

vs

Waterstones0.15%12.1K searches

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Which is more popular in search, Dymocks or Waterstones?

Compare the bookstores shoppers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

View monthly share of search table

Month	Barnes & Noble	WHSmith	Blackwell's	Waterstones	Foyles	Dymocks
Oct 2025	89.4%	6.6%	3.6%	0.26%	0.1%	0.04%
Nov 2025	92%	4.5%	3%	0.27%	0.08%	0.04%
Dec 2025	94.1%	3.8%	1.7%	0.23%	0.07%	0.05%
Jan 2026	93.4%	3.8%	2.5%	0.18%	0.08%	0.04%
Feb 2026	94%	3.1%	2.5%	0.23%	0.1%	0.04%
Mar 2026	94.5%	3.1%	2.1%	0.19%	0.08%	0.04%
Apr 2026	94.2%	3.1%	2.5%	0.12%	0.07%	0.03%
May 2026	94.1%	3.1%	2.5%	0.15%	0.07%	0.04%
Jun 2026	94.1%	3.1%	2.5%	0.15%	0.08%	0.03%
Jul 2026	94.6%	2.5%	2.5%	0.15%	0.08%	0.04%
Aug 2026	94.1%	3.1%	2.5%	0.15%	0.08%	0.04%
Sep 2026	—	—	—	—	—	—

How has the Dymocks and Waterstones comparison changed over the last 12 months?

3 findings

Waterstones was ahead of Dymocks in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Dymocks’ estimated Share of Search among bookstores worldwide held steady at 0.04%, and its estimated monthly branded searches held steady at 2.9K.
Across the 11 months ending August 2026, Waterstones’ estimated Share of Search among bookstores worldwide moved from 0.26% to 0.15%, and its estimated monthly branded searches moved from 18.1K to 12.1K.

How did search popularity change for bookstores worldwide in August 2026?

1 change

Estimated monthly branded searches for Waterstones worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Dymocks’ and Waterstones’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.