Dymocks vs Foyles:Which is more popular by branded search?
In August 2026, Foyles had more branded searches than Dymocks among bookstores worldwide. Foyles was estimated to have 6.6K branded searches compared to Dymocks’ 2.9K, and held a 0.08% Share of Search versus Dymocks’ 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dymocks or Foyles?
Compare the bookstores shoppers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Foyles, Dymocks. The figures are in the table below the chart.
View monthly share of search table
| Month | Barnes & Noble | WHSmith | Blackwell's | Waterstones | Foyles | Dymocks |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.4% | 6.6% | 3.6% | 0.26% | 0.1% | 0.04% |
| Nov 2025 | 92% | 4.5% | 3% | 0.27% | 0.08% | 0.04% |
| Dec 2025 | 94.1% | 3.8% | 1.7% | 0.23% | 0.07% | 0.05% |
| Jan 2026 | 93.4% | 3.8% | 2.5% | 0.18% | 0.08% | 0.04% |
| Feb 2026 | 94% | 3.1% | 2.5% | 0.23% | 0.1% | 0.04% |
| Mar 2026 | 94.5% | 3.1% | 2.1% | 0.19% | 0.08% | 0.04% |
| Apr 2026 | 94.2% | 3.1% | 2.5% | 0.12% | 0.07% | 0.03% |
| May 2026 | 94.1% | 3.1% | 2.5% | 0.15% | 0.07% | 0.04% |
| Jun 2026 | 94.1% | 3.1% | 2.5% | 0.15% | 0.08% | 0.03% |
| Jul 2026 | 94.6% | 2.5% | 2.5% | 0.15% | 0.08% | 0.04% |
| Aug 2026 | 94.1% | 3.1% | 2.5% | 0.15% | 0.08% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dymocks and Foyles comparison changed over the last 12 months?
3 findings
- Foyles was ahead of Dymocks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dymocks’ estimated Share of Search among bookstores worldwide held steady at 0.04%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 11 months ending August 2026, Foyles’ estimated Share of Search among bookstores worldwide moved from 0.1% to 0.08%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for bookstores worldwide in August 2026?
0 changes
Neither Dymocks nor Foyles moved beyond provider rounding among bookstores in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dymocks’ and Foyles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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