Brandwave

Doodle vs Microsoft Bookings:Which is more popular?

In September 2026, Microsoft Bookings had more branded searches than Doodle among scheduling apps worldwide. Microsoft Bookings had about 90,500 branded searches, while Doodle had 2,900. Microsoft Bookings made up 0.73% of all scheduling app searches we track, and Doodle accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about scheduling apps, neither Doodle nor Microsoft Bookings appeared in any of the five answers.

Among scheduling apps worldwide in September 2026

Who do people search for more?

Microsoft Bookings, about 31 searches for every 1 for Doodle

Microsoft Bookings 90.5K searchesDoodle 2.9K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Doodle in 0 of 5Microsoft Bookings in 0 of 5

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Top scheduling apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Doodle nor Microsoft Bookings showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Calendly1st
  2. Google Calendar2nd
  3. Acuity Scheduling3rd
  4. Motion4th
  5. Cal.com5th
  6. Setmore6th
  7. TidyCal7th
  8. Microsoft Bookings–
  9. Doodle–
  10. SavvyCal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Calendar4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Calendly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acuity Scheduling3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Setmore1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cal.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TidyCal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Bookings0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Doodle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SavvyCal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about scheduling apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Doodle or Microsoft Bookings more popular in search?

This chart shows how often people search Google for Doodle and Microsoft Bookings by name. Each line represents a brand's share of searches for all ten scheduling apps we track, month by month, from English-language searches worldwide.

Doodle and Microsoft Bookings among scheduling apps worldwide, by month

Share of searches by month for Microsoft Bookings, Doodle. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle CalendarCalendlyAcuity SchedulingMicrosoft BookingsSetmoreCal.comMotionDoodleSavvyCalTidyCal
Oct 202587.3%9.6%1.3%0.86%0.48%0.2%0.21%0.03%0.02%0.01%
Nov 202585%11.4%1.5%0.84%0.57%0.24%0.25%0.04%0.03%0.01%
Dec 202584.8%11.5%1.9%0.69%0.57%0.24%0.25%0.03%0.03%0.01%
Jan 202687.1%9.6%1.6%0.71%0.47%0.2%0.26%0.03%0.03%0.02%
Feb 202685.1%11.4%1.5%0.84%0.57%0.24%0.21%0.04%0.03%0.01%
Mar 202687.2%9.6%1.3%0.86%0.47%0.24%0.21%0.03%0.03%0.02%
Apr 202685%11.4%1.5%0.84%0.57%0.34%0.21%0.04%0.03%0.02%
May 202687%9.7%1.6%0.7%0.47%0.29%0.21%0.04%0.02%0.02%
Jun 202687.2%9.7%1.3%0.86%0.47%0.31%0.17%0.03%0.02%0.02%
Jul 202687.3%9.7%1.3%0.71%0.47%0.29%0.17%0.03%0.02%0.02%
Aug 202689.3%8.1%1.1%0.72%0.4%0.24%0.14%0.03%0.02%0.01%
Sep 202689.5%8.1%0.89%0.73%0.4%0.2%0.12%0.02%0.02%0.01%

How has the Doodle and Microsoft Bookings comparison changed over the last 12 months?

3 findings
  • Microsoft Bookings was ahead of Doodle in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Doodle’s share of searches among scheduling apps worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Microsoft Bookings’ share of searches among scheduling apps worldwide moved from 0.86% to 0.73%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for scheduling apps worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Doodle worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Doodle’s and Microsoft Bookings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Doodle

1 branded search term

  • doodle scheduling

Microsoft Bookings

1 branded search term

  • microsoft bookings

How the Brand Demand Index is measured

Other head-to-heads among scheduling apps

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