Brandwave

Digital Pi vs Powered by Search:Which is more popular?

In September 2026, Powered by Search had more branded searches than Digital Pi among marketing automation agencies worldwide. Powered by Search had about 590 branded searches, while Digital Pi had 320. Powered by Search made up 4.4% of all marketing automation agency searches we track, and Digital Pi accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about marketing automation agencies, Powered by Search appeared in three of the five answers and Digital Pi in none.

Among marketing automation agencies worldwide in September 2026

Who do people search for more?

Powered by Search, about 84% more searches than Digital Pi

Powered by Search 590 searchesDigital Pi 320 searches

Who does AI mention more?

Powered by Search, mentioned in 3 of 5 answers, Digital Pi in 0

Powered by Search in 3 of 5Digital Pi in 0 of 5

Who does AI recommend more?

Powered by Search, the only one of the two named

Powered by Search first in 3Digital Pi never named

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Top marketing automation agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Powered by Search was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Digital Pi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SmartBug Media1st
  2. Aptitude 82nd
  3. Powered by Search3rd
  4. Perkuto4th
  5. RevPartners5th
  6. LeadMD6th
  7. RevEngine–
  8. Codezilla–
  9. Digital Pi–
  10. Etumos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SmartBug Media3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aptitude 83 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Powered by Search3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RevPartners2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Perkuto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LeadMD1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RevEngine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Codezilla0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Digital Pi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Etumos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketing automation agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Digital Pi or Powered by Search more popular in search?

This chart shows how often people search Google for Digital Pi and Powered by Search by name. Each line represents a brand's share of searches for all ten marketing automation agencies we track, month by month, from English-language searches worldwide.

Digital Pi and Powered by Search among marketing automation agencies worldwide, by month

Share of searches by month for Powered by Search, Digital Pi. The figures are in the table below the chart.

View monthly share of searches table
MonthRevEngineCodezillaSmartBug MediaRevPartnersAptitude 8Powered by SearchDigital PiEtumosPerkutoLeadMD
Oct 202548.5%17.6%17.6%4.3%3.5%3.5%2.9%1%0.51%0.37%
Nov 202547.8%21%17.4%3.5%3.5%2.8%2.3%1%0.36%0.29%
Dec 202551.6%18.8%14.8%4.6%3%3%2.5%0.86%0.39%0.39%
Jan 202646.4%20.4%16.9%5.1%3.4%3.4%2.7%1.2%0.28%0.28%
Feb 202642.9%19%19%5.7%3.1%4.7%3.1%1.7%0.56%0.24%
Mar 202641.3%15%27.5%4.5%3%4.5%2.4%1.1%0.44%0.25%
Apr 202639.7%14.4%32.5%4.3%2.3%2.9%2.3%0.84%0.42%0.12%
May 202641.6%18.3%27.7%3.7%2.5%3%2%0.69%0.25%0.25%
Jun 202645.4%20%20%6.1%2.7%2.7%1.8%0.96%0.28%0.21%
Jul 202646.4%20.6%16.3%6.2%3.4%4.1%1.8%0.77%0.34%0.09%
Aug 202649.6%21.8%14.3%5.4%2.9%2.9%2%0.68%0.23%0.15%
Sep 202649.7%18.1%14.3%5.4%4.4%4.4%2.4%0.83%0.3%0.15%

How has the Digital Pi and Powered by Search comparison changed over the last 12 months?

3 findings

How did search popularity change for marketing automation agencies worldwide in September 2026?

2 changes

  1. In September 2026, Powered by Search gained share of searches among marketing automation agencies worldwide, from 2.9% to 4.4%.

  2. Digital Pi’s share of searches among marketing automation agencies worldwide has gained ground for 3 months in a row, from 1.8% to 2.4% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Digital Pi’s and Powered by Search’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Digital Pi

1 branded search term

  • digitalpi

Powered by Search

1 branded search term

  • powered by search

How the Brand Demand Index is measured

Other head-to-heads among marketing automation agencies

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