Brandwave

DICE vs StubHub:Which is more popular?

In September 2026, StubHub had more branded searches than DICE among event ticketing platforms worldwide. StubHub had about 2.7 million branded searches, while DICE had 19,800. StubHub made up 10.2% of all event ticketing platform searches we track, and DICE accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about event ticketing platforms, DICE appeared in two of the four answers and StubHub in none.

Among event ticketing platforms worldwide in September 2026

Who do people search for more?

StubHub, about 138 searches for every 1 for DICE

StubHub 2.7M searchesDICE 19.8K searches

Who does AI mention more?

DICE, mentioned in 2 of 4 answers, StubHub in 0

DICE in 2 of 4StubHub in 0 of 4

Who does AI recommend more?

DICE, the only one of the two named

DICE first in 2StubHub never named

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Top event ticketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, DICE was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. StubHub did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eventbrite1st
  2. Ticket Tailor2nd
  3. DICE3rd
  4. Ticketmaster4th
  5. Humanitix5th
  6. StubHub–
  7. SeatGeek–
  8. Tixr–
  9. Ticketleap–
  10. Universe–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eventbrite4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ticketmaster2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Humanitix2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ticket Tailor2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DICE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • StubHub0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SeatGeek0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tixr0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ticketleap0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Universe0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+3 more

See every answer about event ticketing platforms

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is DICE or StubHub more popular in search?

This chart shows how often people search Google for DICE and StubHub by name. Each line represents a brand's share of searches for all 13 event ticketing platforms we track, month by month, from English-language searches worldwide.

DICE and StubHub among event ticketing platforms worldwide, by month

Share of searches by month for StubHub, DICE. The figures are in the table below the chart.

View monthly share of searches table
MonthTicketmasterStubHubSeatGeekEventbriteHumanitixTicket TailorTixrDICETicketleapUniverseEventixTixlyEventzilla
Oct 202571.3%11.8%7.9%8%0.39%0.27%0.12%0.08%0.09%0.06%0.03%<0.01%0.01%
Nov 202576.2%10.3%5.6%7%0.34%0.23%0.12%0.07%0.09%0.06%0.03%<0.01%<0.01%
Dec 202574.5%12.3%5.5%6.8%0.28%0.23%0.15%0.09%0.09%0.07%0.02%0.01%<0.01%
Jan 202681.9%7.4%6%4.1%0.2%0.17%0.09%0.05%0.05%0.04%0.01%<0.01%<0.01%
Feb 202675.9%10.2%5.6%7%0.42%0.35%0.18%0.09%0.11%0.07%0.02%0.01%0.01%
Mar 202672.1%11.9%6.5%8.2%0.48%0.33%0.26%0.09%0.1%0.08%0.02%0.01%0.01%
Apr 202680.5%8.9%4.8%5%0.3%0.2%0.13%0.05%0.07%0.04%0.01%<0.01%<0.01%
May 202677.2%10.4%5.7%5.8%0.35%0.24%0.13%0.06%0.07%0.06%0.01%<0.01%<0.01%
Jun 202670.5%14.2%7.8%6.5%0.39%0.26%0.17%0.06%0.07%0.05%0.01%<0.01%<0.01%
Jul 202665.9%16.3%8.9%7.4%0.54%0.37%0.29%0.08%0.09%0.09%0.02%<0.01%<0.01%
Aug 202669%13.9%9.3%6.4%0.57%0.32%0.25%0.08%0.08%0.08%0.01%<0.01%<0.01%
Sep 202675.7%10.2%8.3%4.7%0.41%0.28%0.22%0.07%0.07%0.05%0.01%<0.01%<0.01%

How has the DICE and StubHub comparison changed over the last 12 months?

3 findings
  • StubHub was ahead of DICE in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DICE’s share of searches among event ticketing platforms worldwide moved from 0.08% to 0.07%, and its estimated monthly branded searches moved from 18K to 19.8K.
  • Across the 12 months ending September 2026, StubHub’s share of searches among event ticketing platforms worldwide moved from 11.8% to 10.2%, and its estimated monthly branded searches held steady at 2.7M.

How did search popularity change for event ticketing platforms worldwide in September 2026?

2 changes

  1. In September 2026, StubHub lost share of searches among event ticketing platforms worldwide, from 13.9% to 10.2%.

  2. Estimated monthly branded searches for DICE worldwide rose 10% over 12 measured months, from 18K to 19.8K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using DICE’s and StubHub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DICE

2 branded search terms

  • dice fm
  • dice tickets

StubHub

1 branded search term

  • stubhub

How the Brand Demand Index is measured

Other head-to-heads among event ticketing platforms

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