Brandwave

DGT vs Regency Chess:Which is searched more?

In August 2026, DGT had more branded searches than Regency Chess among chess sets worldwide. DGT was estimated to have 1.9K branded searches compared to Regency Chess’ 1K, and held a 0.02% Share of Search versus Regency Chess’ <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among chess sets worldwide in August 2026Which is more popular in search, DGT or Regency Chess?
DGT0.02%1.9K searches
vs
Regency Chess<0.01%1K searches
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Which is more popular in search, DGT or Regency Chess?

Compare the chess sets people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DGT and Regency Chess among chess sets worldwide, by month

Share of Search by month for DGT, Regency Chess. The figures are in the table below the chart.

View monthly share of search table
MonthDGTRegency Chess
Oct 20250.02%0.01%
Nov 20250.02%0.02%
Dec 20250.02%0.02%
Jan 20260.02%0.01%
Feb 20260.02%0.01%
Mar 20260.02%0.01%
Apr 20260.02%0.01%
May 20260.02%<0.01%
Jun 20260.02%<0.01%
Jul 20260.01%<0.01%
Aug 20260.02%<0.01%
Sep 2026——

How has the DGT and Regency Chess comparison changed over the last 12 months?

  • DGT was ahead of Regency Chess in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, DGT’s estimated Share of Search among chess sets worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 11 months ending August 2026, Regency Chess’ estimated Share of Search among chess sets worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 1.3K to 1K.

How did search popularity change for chess sets worldwide in August 2026?

  1. Estimated monthly branded searches for Regency Chess worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

  2. Estimated monthly branded searches for DGT worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using DGT’s and Regency Chess’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DGT

1 branded search term

  • dgt chess

Regency Chess

1 branded search term

  • regency chess

How the Brand Demand Index is measured

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