DGT vs Lichess:Which is searched more?
In August 2026, Lichess had more branded searches than DGT among chess sets worldwide. Lichess was estimated to have 7.5M branded searches compared to DGT’s 1.9K, and held a 59.2% Share of Search versus DGT’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DGT or Lichess?
Compare the chess sets people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lichess, DGT. The figures are in the table below the chart.
View monthly share of search table
| Month | Lichess | DGT |
|---|---|---|
| Oct 2025 | 63.6% | 0.02% |
| Nov 2025 | 63.6% | 0.02% |
| Dec 2025 | 63.7% | 0.02% |
| Jan 2026 | 59% | 0.02% |
| Feb 2026 | 63.9% | 0.02% |
| Mar 2026 | 59.2% | 0.02% |
| Apr 2026 | 59% | 0.02% |
| May 2026 | 59% | 0.02% |
| Jun 2026 | 59.2% | 0.02% |
| Jul 2026 | 63.9% | 0.01% |
| Aug 2026 | 59.2% | 0.02% |
| Sep 2026 | — | — |
How has the DGT and Lichess comparison changed over the last 12 months?
3 findings
- Lichess was ahead of DGT in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DGT’s estimated Share of Search among chess sets worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 11 months ending August 2026, Lichess’ estimated Share of Search among chess sets worldwide moved from 63.6% to 59.2%, and its estimated monthly branded searches held steady at 7.5M.
How did search popularity change for chess sets worldwide in August 2026?
2 changes
In August 2026, Lichess lost estimated Share of Search among chess sets worldwide, from 63.9% to 59.2%.
Estimated monthly branded searches for DGT worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using DGT’s and Lichess’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.