Brandwave

Descartes MacroPoint vs Tive:Which is more popular?

In September 2026, Descartes MacroPoint had more branded searches than Tive among supply chain visibility platforms worldwide. Descartes MacroPoint had about 6,600 branded searches, while Tive had 1,600. Descartes MacroPoint made up 5.7% of all supply chain visibility platform searches we track, and Tive accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about supply chain visibility platforms, Tive appeared in all five answers and Descartes MacroPoint in two. Tive was mentioned before Descartes MacroPoint in three out of five answers.

Among supply chain visibility platforms worldwide in September 2026

Who do people search for more?

Descartes MacroPoint, about 4 searches for every 1 for Tive

Descartes MacroPoint 6.6K searchesTive 1.6K searches

Who does AI mention more?

Tive, mentioned in every answer we collected

Tive in 5 of 5Descartes MacroPoint in 2 of 5

Who does AI recommend more?

Tive, named ahead of Descartes MacroPoint in 3 of 5 answers

Tive first in 3Descartes MacroPoint first in 2

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Top supply chain visibility platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tive appeared in all five answers. Descartes MacroPoint was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tive was listed before Descartes MacroPoint in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. project441st
  2. FourKites2nd
  3. Shippeo3rd
  4. Tive4th
  5. Descartes MacroPoint5th
  6. E2open6th
  7. Altana–
  8. Nuvocargo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • project445 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FourKites5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shippeo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • E2open2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Descartes MacroPoint2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Altana0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuvocargo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about supply chain visibility platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Descartes MacroPoint or Tive more popular in search?

This chart shows how often people search Google for Descartes MacroPoint and Tive by name. Each line represents a brand's share of searches for all eight supply chain visibility platforms we track, month by month, from English-language searches worldwide.

Descartes MacroPoint and Tive among supply chain visibility platforms worldwide, by month

Share of searches by month for Descartes MacroPoint, Tive. The figures are in the table below the chart.

View monthly share of searches table
MonthAltanaShippeoproject44E2openFourKitesDescartes MacroPointTiveNuvocargo
Oct 202535.9%23%10.3%12.5%10.3%5.6%1.1%1.4%
Nov 202536.5%19.3%12.8%12.8%10.5%5.7%0.87%1.4%
Dec 202538.3%20.3%11.1%11.1%11.1%6%0.92%1.2%
Jan 202636.8%19.4%12.9%12.9%10.6%4.7%1.1%1.4%
Feb 202637.6%19.7%13.1%10.7%10.7%5.9%1.2%1.2%
Mar 202639.9%17.2%14.1%11.5%9.4%5.1%1.2%1.5%
Apr 202640.4%21.3%11.6%9.5%9.5%5.2%1.3%1.3%
May 202640%21.2%14.2%9.5%7.7%5.2%1.3%1%
Jun 202643%18.6%12.4%10.1%8.3%5.5%1.3%0.84%
Jul 202642.2%18.2%12.2%9.9%9.9%5.4%1.3%0.82%
Aug 202642.2%15%15%10%10%5.5%1.6%0.83%
Sep 202636.6%19.1%15.6%10.4%10.4%5.7%1.4%0.76%

How has the Descartes MacroPoint and Tive comparison changed over the last 12 months?

3 findings

How did search popularity change for supply chain visibility platforms worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Tive worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Descartes MacroPoint’s and Tive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Descartes MacroPoint

1 branded search term

  • macropoint

Tive

1 branded search term

  • tive tracker

How the Brand Demand Index is measured

Other head-to-heads among supply chain visibility platforms

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