Default vs LeanData:Which is more popular by branded search?
In August 2026, LeanData had more branded searches than Default among lead routing platforms worldwide. LeanData was estimated to have 3.6K branded searches compared to Default’s 240, and held a 19.7% Share of Search versus Default’s 1.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Default or LeanData?
Compare services and tools used to route and qualify inbound leads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LeanData, Default. The figures are in the table below the chart.
View monthly share of search table
| Month | Chili Piper | LeanData | RevenueHero | LeadAngel | Default |
|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 20.2% | 5.9% | 4.6% | 0.96% |
| Nov 2025 | 68.1% | 20.2% | 5.6% | 4.9% | 1.2% |
| Dec 2025 | 68.7% | 20.4% | 5.6% | 4% | 1.2% |
| Jan 2026 | 70.4% | 17.1% | 7.5% | 4.1% | 0.89% |
| Feb 2026 | 69.5% | 16.8% | 8.8% | 4.1% | 0.83% |
| Mar 2026 | 67.6% | 20.2% | 7.2% | 4% | 0.99% |
| Apr 2026 | 66.6% | 19.7% | 8.7% | 3.9% | 1.1% |
| May 2026 | 63.8% | 23.1% | 8.3% | 3.7% | 1.1% |
| Jun 2026 | 63.9% | 23% | 8.3% | 3.8% | 0.99% |
| Jul 2026 | 66.6% | 19.8% | 8.7% | 3.9% | 1% |
| Aug 2026 | 66.4% | 19.7% | 8.7% | 3.9% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Default and LeanData comparison changed over the last 12 months?
3 findings
- LeanData was ahead of Default in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Default’s estimated Share of Search among lead routing platforms worldwide moved from 0.96% to 1.3%, and its estimated monthly branded searches moved from 210 to 240.
- Across the 11 months ending August 2026, LeanData’s estimated Share of Search among lead routing platforms worldwide moved from 20.2% to 19.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for lead routing platforms worldwide in August 2026?
2 changes
LeanData’s estimated Share of Search among lead routing platforms worldwide has lost ground for 3 months in a row, from 23.1% to 19.7% in August 2026.
Estimated monthly branded searches for Default worldwide rose 14.3% over 11 measured months, from 210 to 240 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Default’s and LeanData’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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