Brandwave

Default vs LeadAngel:Which is more popular by branded search?

In August 2026, LeadAngel had more branded searches than Default among lead routing platforms worldwide. LeadAngel was estimated to have 720 branded searches compared to Default’s 240, and held a 3.9% Share of Search versus Default’s 1.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among lead routing platforms worldwide in August 2026Which is more popular in search, Default or LeadAngel?
Default1.3%240 searches
vs
LeadAngel3.9%720 searches

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Which is more popular in search, Default or LeadAngel?

Compare services and tools used to route and qualify inbound leads. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Default and LeadAngel among lead routing platforms worldwide, by month

Share of Search by month for LeadAngel, Default. The figures are in the table below the chart.

View monthly share of search table
MonthChili PiperLeanDataRevenueHeroLeadAngelDefault
Oct 202568.3%20.2%5.9%4.6%0.96%
Nov 202568.1%20.2%5.6%4.9%1.2%
Dec 202568.7%20.4%5.6%4%1.2%
Jan 202670.4%17.1%7.5%4.1%0.89%
Feb 202669.5%16.8%8.8%4.1%0.83%
Mar 202667.6%20.2%7.2%4%0.99%
Apr 202666.6%19.7%8.7%3.9%1.1%
May 202663.8%23.1%8.3%3.7%1.1%
Jun 202663.9%23%8.3%3.8%0.99%
Jul 202666.6%19.8%8.7%3.9%1%
Aug 202666.4%19.7%8.7%3.9%1.3%
Sep 2026—————

How has the Default and LeadAngel comparison changed over the last 12 months?

  • LeadAngel was ahead of Default in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Default’s estimated Share of Search among lead routing platforms worldwide moved from 0.96% to 1.3%, and its estimated monthly branded searches moved from 210 to 240.
  • Across the 11 months ending August 2026, LeadAngel’s estimated Share of Search among lead routing platforms worldwide moved from 4.6% to 3.9%, and its estimated monthly branded searches moved from 1K to 720.

How did search popularity change for lead routing platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Default worldwide rose 14.3% over 11 measured months, from 210 to 240 in August 2026.

  2. Estimated monthly branded searches for LeadAngel worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Default’s and LeadAngel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Default

2 branded search terms

  • default com
  • default lead routing

LeadAngel

1 branded search term

  • leadangel

How the Brand Demand Index is measured

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