Day One vs Reflectly:Which is more popular by branded search?
In August 2026, Day One and Reflectly were level on Share of Search among journaling apps worldwide, with an estimated 6.6K branded searches each, at 12.1% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Day One or Reflectly?
Compare the apps people keep a journal in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Day One, Reflectly. The figures are in the table below the chart.
View monthly share of search table
| Month | Penzu | Diarium | Day One | Reflectly | Journey |
|---|---|---|---|---|---|
| Oct 2025 | 60.1% | 18% | 12% | 9.8% | 0.22% |
| Nov 2025 | 66.7% | 13.3% | 10.9% | 8.9% | 0.16% |
| Dec 2025 | 58.5% | 17.5% | 14.3% | 9.5% | 0.12% |
| Jan 2026 | 60.4% | 18.1% | 14.8% | 6.6% | 0.18% |
| Feb 2026 | 64.3% | 15.7% | 12.8% | 7% | 0.19% |
| Mar 2026 | 59.6% | 17.8% | 14.6% | 7.9% | 0.14% |
| Apr 2026 | 58.5% | 17.5% | 14.3% | 9.5% | 0.14% |
| May 2026 | 62.2% | 15.2% | 12.4% | 10.1% | 0.09% |
| Jun 2026 | 57.3% | 14% | 11.4% | 17.1% | 0.14% |
| Jul 2026 | 55.9% | 16.7% | 13.6% | 13.6% | 0.12% |
| Aug 2026 | 60.8% | 14.9% | 12.1% | 12.1% | 0.11% |
| Sep 2026 | — | — | — | — | — |
How has the Day One and Reflectly comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Reflectly took it in June 2026.
- Across the 11 months ending August 2026, Day One’s estimated Share of Search among journaling apps worldwide moved from 12% to 12.1%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 11 months ending August 2026, Reflectly’s estimated Share of Search among journaling apps worldwide moved from 9.8% to 12.1%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for journaling apps worldwide in August 2026?
2 changes
In August 2026, Day One lost estimated Share of Search among journaling apps worldwide, from 13.6% to 12.1%.
In August 2026, Reflectly lost estimated Share of Search among journaling apps worldwide, from 13.6% to 12.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Day One’s and Reflectly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.