Davis vs La Crosse:Which is more popular by branded search?
In August 2026, La Crosse had more branded searches than Davis among weather stations worldwide. La Crosse was estimated to have 60.5K branded searches compared to Davis’ 49.5K, and held a 42.5% Share of Search versus Davis’ 34.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Davis or La Crosse?
Compare the weather stations people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for La Crosse, Davis. The figures are in the table below the chart.
View monthly share of search table
| Month | La Crosse | Davis | AcuRite | Ambient Weather | Oregon Scientific | Netatmo |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 46% | 7.5% | 6.2% | 9.2% | 0.3% |
| Nov 2025 | 32.4% | 39.6% | 7.9% | 7.9% | 11.8% | 0.39% |
| Dec 2025 | 36.4% | 36.4% | 8.9% | 8.9% | 8.9% | 0.36% |
| Jan 2026 | 39.7% | 32.4% | 9.7% | 7.9% | 9.7% | 0.58% |
| Feb 2026 | 31.3% | 46.8% | 7.7% | 6.3% | 7.7% | 0.37% |
| Mar 2026 | 46.8% | 31.3% | 7.7% | 6.3% | 7.7% | 0.3% |
| Apr 2026 | 46% | 37.6% | 6.2% | 5% | 5% | 0.16% |
| May 2026 | 39.4% | 39.4% | 7.9% | 6.4% | 6.4% | 0.47% |
| Jun 2026 | 46.7% | 31.2% | 7.6% | 7.6% | 6.2% | 0.56% |
| Jul 2026 | 46.8% | 31.3% | 7.6% | 7.6% | 6.3% | 0.37% |
| Aug 2026 | 42.5% | 34.8% | 8.5% | 7% | 7% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the Davis and La Crosse comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: La Crosse took it in January 2026, Davis took it in February 2026, La Crosse took it in March 2026.
- Across the 11 months ending August 2026, Davis’ estimated Share of Search among weather stations worldwide moved from 46% to 34.8%, and its estimated monthly branded searches moved from 74K to 49.5K.
- Across the 11 months ending August 2026, La Crosse’s estimated Share of Search among weather stations worldwide moved from 30.8% to 42.5%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for weather stations worldwide in August 2026?
2 changes
In August 2026, Davis gained estimated Share of Search among weather stations worldwide, from 31.3% to 34.8%.
In August 2026, La Crosse lost estimated Share of Search among weather stations worldwide, from 46.8% to 42.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Davis’ and La Crosse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.