Brandwave

Datahash vs Stape:Which is more popular by branded search?

In August 2026, Stape had more branded searches than Datahash among server-side tagging platforms worldwide. Stape was estimated to have 64.1K branded searches compared to Datahash’s 2.4K, and held a 91% Share of Search versus Datahash’s 3.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among server-side tagging platforms worldwide in August 2026Which is more popular in search, Datahash or Stape?
Datahash3.4%2.4K searches
vs
Stape91%64.1K searches

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Which is more popular in search, Datahash or Stape?

Compare services and tools used to host and manage server-side marketing tags. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Datahash and Stape among server-side tagging platforms worldwide, by month

Share of Search by month for Stape, Datahash. The figures are in the table below the chart.

View monthly share of search table
MonthStapeDatahashTAGGRSAddingwellJENTIS
Oct 202587.9%4.9%3.3%2.7%1.1%
Nov 202590.1%4.1%2.8%1.8%1.1%
Dec 202589.7%4.1%2.8%2.2%1.2%
Jan 202688.8%4%3.4%2.6%1.2%
Feb 202687.9%4.9%3.4%2.6%1.2%
Mar 202689.2%4.1%2.9%2.7%1.1%
Apr 202688.7%4%3.4%2.6%1.2%
May 202689.2%4%3.5%2.2%1%
Jun 202688.8%4.1%3.5%2.7%1%
Jul 202691.1%3.4%2.9%1.9%0.69%
Aug 202691%3.4%2.9%1.8%0.84%
Sep 2026—————

How has the Datahash and Stape comparison changed over the last 12 months?

  • Stape was ahead of Datahash in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Datahash’s estimated Share of Search among server-side tagging platforms worldwide moved from 4.9% to 3.4%, and its estimated monthly branded searches moved from 4.4K to 2.4K.
  • Across the 11 months ending August 2026, Stape’s estimated Share of Search among server-side tagging platforms worldwide moved from 87.9% to 91%, and its estimated monthly branded searches moved from 78.5K to 64.1K.

How did search popularity change for server-side tagging platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Datahash worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.

  2. Estimated monthly branded searches for Stape worldwide fell 18.2% over 11 measured months, from 78.5K to 64.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Datahash’s and Stape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Datahash

1 branded search term

  • datahash

Stape

4 branded search terms

  • stape
  • stape app
  • stape io
  • stape software

How the Brand Demand Index is measured

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