Brandwave

Current RMS vs HireHop:Which is more popular?

In September 2026, Current RMS and HireHop were level in searches among equipment rental software worldwide, with an estimated 1.9K branded searches each, at 5.5% of the total each. When we asked ChatGPT and Google AI Overviews about equipment rental software, neither Current RMS nor HireHop appeared in any of the five answers.

Among equipment rental software worldwide in September 2026

Who do people search for more?

Current RMS and HireHop are searched for about as often as each other.

Current RMS 1.9K searchesHireHop 1.9K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Current RMS in 0 of 5HireHop in 0 of 5

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Top equipment rental software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Current RMS nor HireHop showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EZRentOut1st
  2. Booqable2nd
  3. Rentman3rd
  4. Quipli4th
  5. Point of Rental5th
  6. Texada6th
  7. InspiRent–
  8. Current RMS–
  9. HireHop–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rentman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EZRentOut4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Booqable3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quipli3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Texada2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Point of Rental2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InspiRent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Current RMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HireHop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about equipment rental software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Current RMS or HireHop more popular in search?

This chart shows how often people search Google for Current RMS and HireHop by name. Each line represents a brand's share of searches for all nine equipment rental software we track, month by month, from English-language searches worldwide.

Current RMS and HireHop among equipment rental software worldwide, by month

Share of searches by month for Current RMS, HireHop. The figures are in the table below the chart.

View monthly share of searches table
MonthBooqableTexadaPoint of RentalInspiRentRentmanCurrent RMSHireHopEZRentOutQuipli
Oct 202539%21.4%11.6%6.3%3.5%4.2%6.3%4.2%3.4%
Nov 202538.2%20.8%11.4%7.6%4.2%5%6%4.1%2.8%
Dec 202541.4%18.5%9.9%8.2%4.5%4.5%5.5%4.5%3%
Jan 202642.9%15.7%10.4%7%4%5.5%7%4.6%2.9%
Feb 202637.7%20.6%11.2%7.5%4%5.9%5.9%4.1%3.1%
Mar 202641.5%18.5%10.1%8.1%4.7%5.3%5.3%3.6%2.8%
Apr 202640.4%22.1%9.8%6.6%4.4%5.2%5.2%3.5%2.7%
May 202641.8%22.9%8.2%6.8%4.4%4.5%5.4%3.7%2.5%
Jun 202639.9%21.9%9.7%7.8%5.4%4.3%5.1%3.5%2.4%
Jul 202639.1%26.1%9.5%5%5.3%4.2%5%3.4%2.3%
Aug 202639.9%26.7%7.8%5.1%6%4.3%4.3%3.5%2.4%
Sep 202642.5%18.9%10.3%6.9%5.5%5.5%5.5%2.9%2.1%

How has the Current RMS and HireHop comparison changed over the last 12 months?

3 findings

How did search popularity change for equipment rental software worldwide in September 2026?

2 changes
  1. In September 2026, Current RMS gained share of searches among equipment rental software worldwide, from 4.3% to 5.5%.

  2. In September 2026, HireHop gained share of searches among equipment rental software worldwide, from 4.3% to 5.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Current RMS’s and HireHop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Current RMS

1 branded search term

  • current rms

HireHop

1 branded search term

  • hirehop

How the Brand Demand Index is measured

Other head-to-heads among equipment rental software

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