Brandwave

Curate vs Lovingly:Which is more popular?

In September 2026, Lovingly had more branded searches than Curate among florist software worldwide. Lovingly had about 170 branded searches, while Curate had 110. Lovingly made up 2.1% of all florist software searches we track, and Curate accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about florist software, Curate appeared in one of the five answers and Lovingly in none.

Among florist software worldwide in September 2026

Who do people search for more?

Lovingly, about 55% more searches than Curate

Lovingly 170 searchesCurate 110 searches

Who does AI mention more?

Curate, mentioned in 1 of 5 answers, Lovingly in 0

Curate in 1 of 5Lovingly in 0 of 5

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Top florist software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Curate was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lovingly did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Floranext1st
  2. FloristWare2nd
  3. BloomNation3rd
  4. Curate4th
  5. Lovingly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Floranext5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FloristWare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BloomNation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Curate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lovingly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about florist software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 23, 2026.

Is Curate or Lovingly more popular in search?

This chart shows how often people search Google for Curate and Lovingly by name. Each line represents a brand's share of searches for all five florist software we track, month by month, from English-language searches worldwide.

Curate and Lovingly among florist software worldwide, by month

Share of searches by month for Lovingly, Curate. The figures are in the table below the chart.

View monthly share of searches table
MonthBloomNationFloranextFloristWareLovinglyCurate
Oct 202581.6%12.4%3.2%1.1%1.7%
Nov 202579.4%12%5.8%1.1%1.7%
Dec 202581.4%12.3%3.2%1.7%1.4%
Jan 202679.3%15.7%2.5%1.1%1.4%
Feb 202683.9%11%2.7%1.4%0.93%
Mar 202675.5%18.3%3%1.6%1.6%
Apr 202681.9%12.4%2.6%1.7%1.4%
May 202686%8.7%1.8%2.3%1.2%
Jun 202678.4%14.5%2%3%2%
Jul 202681.1%12.3%1.7%3.2%1.7%
Aug 202681.9%12.4%1.7%2.6%1.4%
Sep 202682%12.4%2.1%2.1%1.4%

How has the Curate and Lovingly comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Lovingly took it in December 2025, Curate took it in January 2026, Lovingly took it in February 2026.
  • Across the 12 months ending September 2026, Curate’s share of searches among florist software worldwide moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 140 to 110.
  • Across the 12 months ending September 2026, Lovingly’s share of searches among florist software worldwide moved from 1.1% to 2.1%, and its estimated monthly branded searches moved from 90 to 170.

How did search popularity change for florist software worldwide in September 2026?

2 changes
  1. In September 2026, Lovingly fell from 3rd to 4th among florist software worldwide.

  2. Estimated monthly branded searches for Curate worldwide fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Curate’s and Lovingly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Curate

1 branded search term

  • curate software

Lovingly

2 branded search terms

  • lovingly florist
  • lovingly florist software

How the Brand Demand Index is measured

Other head-to-heads among florist software

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