Criteria vs TestGorilla:Which is more popular by branded search?
In August 2026, TestGorilla had more branded searches than Criteria among pre-employment assessment platforms worldwide. TestGorilla was estimated to have 26K branded searches compared to Criteria’s 180, and held a 60.8% Share of Search versus Criteria’s 0.42%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Criteria or TestGorilla?
Compare tools for evaluating candidate skills and suitability before hiring. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TestGorilla, Criteria. The figures are in the table below the chart.
View monthly share of search table
| Month | TestGorilla | Harver | TestDome | Vervoe | Criteria |
|---|---|---|---|---|---|
| Oct 2025 | 69.1% | 15.5% | 10.2% | 4.9% | 0.24% |
| Nov 2025 | 67.9% | 15.2% | 12.2% | 4.4% | 0.23% |
| Dec 2025 | 67.1% | 16.1% | 12.2% | 4.3% | 0.31% |
| Jan 2026 | 66.7% | 18.3% | 10.1% | 4.5% | 0.39% |
| Feb 2026 | 67% | 15.8% | 11.9% | 4.9% | 0.42% |
| Mar 2026 | 64.3% | 17.6% | 11.6% | 6% | 0.41% |
| Apr 2026 | 66% | 16% | 9.9% | 7.8% | 0.37% |
| May 2026 | 64.1% | 18.4% | 11.5% | 5.6% | 0.4% |
| Jun 2026 | 64.7% | 20.2% | 10% | 4.8% | 0.33% |
| Jul 2026 | 65.8% | 19% | 10.4% | 4.4% | 0.38% |
| Aug 2026 | 60.8% | 23.1% | 11.3% | 4.4% | 0.42% |
| Sep 2026 | — | — | — | — | — |
How has the Criteria and TestGorilla comparison changed over the last 12 months?
3 findings
- TestGorilla was ahead of Criteria in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Criteria’s estimated Share of Search among pre-employment assessment platforms worldwide moved from 0.24% to 0.42%, and its estimated monthly branded searches moved from 160 to 180.
- Across the 11 months ending August 2026, TestGorilla’s estimated Share of Search among pre-employment assessment platforms worldwide moved from 69.1% to 60.8%, and its estimated monthly branded searches moved from 46K to 26K.
How did search popularity change for pre-employment assessment platforms worldwide in August 2026?
2 changes
In August 2026, TestGorilla lost estimated Share of Search among pre-employment assessment platforms worldwide, from 65.8% to 60.8%.
Estimated monthly branded searches for Criteria worldwide rose 12.5% over 11 measured months, from 160 to 180 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Criteria’s and TestGorilla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Criteria
4 branded search terms
- criteria candidate assessment
- criteria pre employment testing
- criteria skills assessment
- criteriacorp com
TestGorilla
7 branded search terms
- assessment testgorilla
- test gorilla
- testgorilla
- testgorilla app
- testgorilla assessment
- testgorilla com
- testgorilla skills assessment
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