Cowboy Bikes vs Rad Power Bikes:Which is more popular by branded search?
In August 2026, Rad Power Bikes had more branded searches than Cowboy Bikes among e-bike brands worldwide. Rad Power Bikes was estimated to have 71.6K branded searches compared to Cowboy Bikes’ 18.7K, and held an 11.2% Share of Search versus Cowboy Bikes’ 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cowboy Bikes or Rad Power Bikes?
Compare the e-bike brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rad Power Bikes, Cowboy Bikes. The figures are in the table below the chart.
View monthly share of search table
| Month | Lectric | Aventon | VanMoof | Rad Power Bikes | Gazelle Bikes | Ride1Up | Cowboy Bikes |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 28.2% | 11.1% | 15.8% | 7.2% | 4.9% | 3.4% |
| Nov 2025 | 32.5% | 21.8% | 11.7% | 19.5% | 6.2% | 5% | 3.4% |
| Dec 2025 | 28.3% | 30.9% | 8.8% | 19.5% | 4.7% | 4.7% | 3.1% |
| Jan 2026 | 30.6% | 25.4% | 12% | 16.8% | 6.3% | 5.4% | 3.5% |
| Feb 2026 | 38.1% | 24.1% | 10.3% | 14% | 6.3% | 4% | 3.2% |
| Mar 2026 | 40.6% | 25.4% | 8.8% | 12% | 6.6% | 3.9% | 2.7% |
| Apr 2026 | 30.6% | 33.7% | 8.5% | 12.8% | 7.3% | 4.5% | 2.6% |
| May 2026 | 43.1% | 24% | 7.6% | 11.5% | 6.6% | 5% | 2.1% |
| Jun 2026 | 45.4% | 23.9% | 7% | 10.5% | 6.4% | 4.8% | 2.2% |
| Jul 2026 | 28.6% | 31.8% | 8.8% | 14.6% | 8.1% | 5.3% | 2.7% |
| Aug 2026 | 30.4% | 29.7% | 11.5% | 11.2% | 8.6% | 5.7% | 2.9% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Cowboy Bikes and Rad Power Bikes comparison changed over the last 12 months?
3 findings
- Rad Power Bikes was ahead of Cowboy Bikes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cowboy Bikes’ estimated Share of Search among e-bike brands worldwide moved from 3.4% to 2.9%, and its estimated monthly branded searches held steady at 18.7K.
- Across the 11 months ending August 2026, Rad Power Bikes’ estimated Share of Search among e-bike brands worldwide moved from 15.8% to 11.2%, and its estimated monthly branded searches moved from 86K to 71.6K.
How did search popularity change for e-bike brands worldwide in August 2026?
3 changes
In August 2026, VanMoof overtook Rad Power Bikes to rank 3rd among e-bike brands worldwide, at 11.5%.
In August 2026, Rad Power Bikes lost estimated Share of Search among e-bike brands worldwide, from 14.6% to 11.2%.
Cowboy Bikes’ estimated Share of Search among e-bike brands worldwide has gained ground for 3 months in a row, from 2.1% to 2.9% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cowboy Bikes’ and Rad Power Bikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cowboy Bikes
2 branded search terms
- cowboy bikes
- cowboy ebike
Rad Power Bikes
10 branded search terms
- ebikes rad power bikes
- electric bike rad power bikes
- rad power bikes
- rad power bikes ebike
- rad power bikes electric bike
- radcity
- radpowerbikes
- radpowerbikes com
- radrover
- radwagon
Put your own brand in this comparison
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