Cowboy Bikes vs Gazelle Bikes:Which is more popular by branded search?
In August 2026, Gazelle Bikes had more branded searches than Cowboy Bikes among e-bike brands worldwide. Gazelle Bikes was estimated to have 55.3K branded searches compared to Cowboy Bikes’ 18.7K, and held an 8.6% Share of Search versus Cowboy Bikes’ 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cowboy Bikes or Gazelle Bikes?
Compare the e-bike brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gazelle Bikes, Cowboy Bikes. The figures are in the table below the chart.
View monthly share of search table
| Month | Lectric | Aventon | VanMoof | Rad Power Bikes | Gazelle Bikes | Ride1Up | Cowboy Bikes |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.4% | 28.2% | 11.1% | 15.8% | 7.2% | 4.9% | 3.4% |
| Nov 2025 | 32.5% | 21.8% | 11.7% | 19.5% | 6.2% | 5% | 3.4% |
| Dec 2025 | 28.3% | 30.9% | 8.8% | 19.5% | 4.7% | 4.7% | 3.1% |
| Jan 2026 | 30.6% | 25.4% | 12% | 16.8% | 6.3% | 5.4% | 3.5% |
| Feb 2026 | 38.1% | 24.1% | 10.3% | 14% | 6.3% | 4% | 3.2% |
| Mar 2026 | 40.6% | 25.4% | 8.8% | 12% | 6.6% | 3.9% | 2.7% |
| Apr 2026 | 30.6% | 33.7% | 8.5% | 12.8% | 7.3% | 4.5% | 2.6% |
| May 2026 | 43.1% | 24% | 7.6% | 11.5% | 6.6% | 5% | 2.1% |
| Jun 2026 | 45.4% | 23.9% | 7% | 10.5% | 6.4% | 4.8% | 2.2% |
| Jul 2026 | 28.6% | 31.8% | 8.8% | 14.6% | 8.1% | 5.3% | 2.7% |
| Aug 2026 | 30.4% | 29.7% | 11.5% | 11.2% | 8.6% | 5.7% | 2.9% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Cowboy Bikes and Gazelle Bikes comparison changed over the last 12 months?
3 findings
- Gazelle Bikes was ahead of Cowboy Bikes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cowboy Bikes’ estimated Share of Search among e-bike brands worldwide moved from 3.4% to 2.9%, and its estimated monthly branded searches held steady at 18.7K.
- Across the 11 months ending August 2026, Gazelle Bikes’ estimated Share of Search among e-bike brands worldwide moved from 7.2% to 8.6%, and its estimated monthly branded searches moved from 39.2K to 55.3K.
How did search popularity change for e-bike brands worldwide in August 2026?
2 changes
In August 2026, Gazelle Bikes gained estimated Share of Search among e-bike brands worldwide, from 8.1% to 8.6%.
Cowboy Bikes’ estimated Share of Search among e-bike brands worldwide has gained ground for 3 months in a row, from 2.1% to 2.9% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cowboy Bikes’ and Gazelle Bikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cowboy Bikes
2 branded search terms
- cowboy bikes
- cowboy ebike
Gazelle Bikes
2 branded search terms
- gazelle bikes
- gazelle ebike
Put your own brand in this comparison
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