Brandwave

Covetrus Pulse vs Shepherd:Which is more popular?

In September 2026, Covetrus Pulse had more branded searches than Shepherd among veterinary practice management software worldwide. Covetrus Pulse had about 5,400 branded searches, while Shepherd had 1,900. Covetrus Pulse made up 6.9% of all veterinary practice management software searches we track, and Shepherd accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about veterinary practice management software, Shepherd appeared in four of the five answers and Covetrus Pulse in three. Shepherd was mentioned before Covetrus Pulse in three out of four answers that named either.

Among veterinary practice management software worldwide in September 2026

Who do people search for more?

Covetrus Pulse, about 3 searches for every 1 for Shepherd

Covetrus Pulse 5.4K searchesShepherd 1.9K searches

Who does AI mention more?

Shepherd, mentioned in 4 of 5 answers, Covetrus Pulse in 3

Shepherd in 4 of 5Covetrus Pulse in 3 of 5

Who does AI recommend more?

Shepherd, named ahead of Covetrus Pulse in 3 of 4 answers

Shepherd first in 3Covetrus Pulse first in 1

Follow Covetrus Pulse vs Shepherd and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top veterinary practice management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shepherd was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Covetrus Pulse was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Shepherd was listed before Covetrus Pulse in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shepherd1st
  2. ezyVet2nd
  3. IDEXX Neo3rd
  4. Digitail4th
  5. Covetrus Pulse5th
  6. Provet Cloud6th
  7. Cornerstone7th
  8. Vetstoria8th
  9. DaySmart Vet9th
  10. AVImark10th
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ezyVet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cornerstone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shepherd4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IDEXX Neo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Digitail3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Covetrus Pulse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DaySmart Vet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AVImark2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Provet Cloud2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vetspire1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about veterinary practice management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Covetrus Pulse or Shepherd more popular in search?

This chart shows how often people search Google for Covetrus Pulse and Shepherd by name. Each line represents a brand's share of searches for all 14 veterinary practice management software we track, month by month, from English-language searches worldwide.

Covetrus Pulse and Shepherd among veterinary practice management software worldwide, by month

Share of searches by month for Covetrus Pulse, Shepherd. The figures are in the table below the chart.

View monthly share of searches table
MonthezyVetIDEXX NeoDigitailCornerstoneCovetrus PulseVetspireAVImarkDaySmart VetVetstoriaProvet CloudShepherdRxWorksInstinctIDEXX Cornerstone
Oct 202529.6%16.1%10.8%10.8%5.9%5.9%3.9%3.9%3.9%4.8%2.1%0.96%0.96%0.52%
Nov 202531.1%17%13.9%9.3%5%6.2%3.4%3.4%3.4%3.4%2.2%0.83%0.55%0.45%
Dec 202532%17.4%11.7%9.5%5.2%6.3%3.5%3.5%3.5%3.5%2.3%0.85%0.46%0.37%
Jan 202630.8%16.8%11.2%9.1%6.1%6.1%4%4%4%3.3%2.6%0.82%0.66%0.44%
Feb 202631.3%17%11.4%9.3%6.2%6.2%3.4%4.1%3.4%3.4%2.7%0.83%0.55%0.37%
Mar 202627.5%18.4%12.3%10.1%5.5%6.7%3.6%4.5%3.6%3%3%0.89%0.6%0.48%
Apr 202628.9%19.3%10.5%10.5%7%7%3.1%3.8%3.1%2.5%2.5%0.94%0.51%0.34%
May 202629.5%16.1%13.2%10.8%5.8%7.2%3.2%3.9%3.2%3.2%2.5%0.78%0.43%0.35%
Jun 202628.1%18.7%12.5%10.3%6.8%6.8%3%3.7%3%2.4%3%0.75%0.49%0.27%
Jul 202629%19.3%10.6%10.6%7%7%3.1%3.8%3.1%2.5%2.5%0.63%0.51%0.34%
Aug 202628.6%19.1%12.8%10.4%5.7%7%3.1%3.7%3.1%2.4%2.4%0.76%0.5%0.41%
Sep 202628.4%18.9%12.7%10.4%6.9%5.6%3.7%3.7%3.1%2.4%2.4%0.75%0.61%0.41%

How has the Covetrus Pulse and Shepherd comparison changed over the last 12 months?

3 findings

How did search popularity change for veterinary practice management software worldwide in September 2026?

2 changes

  1. In September 2026, Covetrus Pulse overtook Vetspire to rank 5th among veterinary practice management software worldwide, with 6.9% of the searches.

  2. Shepherd’s share of searches among veterinary practice management software worldwide has lost ground for 3 months in a row, from 3% to 2.4% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Covetrus Pulse’s and Shepherd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Covetrus Pulse

1 branded search term

  • covetrus pulse

Shepherd

1 branded search term

  • shepherd vet

How the Brand Demand Index is measured

Other head-to-heads among veterinary practice management software

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free