Content Allies vs Lower Street:Which is more popular by branded search?
In August 2026, Lower Street had more branded searches than Content Allies among podcast production agencies worldwide. Lower Street was estimated to have 5.4K branded searches compared to Content Allies’ 270, and held an 88% Share of Search versus Content Allies’ 4.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Content Allies or Lower Street?
Compare services and tools used to produce and edit podcasts for brands and creators. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lower Street, Content Allies. The figures are in the table below the chart.
View monthly share of search table
| Month | Lower Street | Resonate Recordings | Content Allies | We Edit Podcasts | Pod People |
|---|---|---|---|---|---|
| Oct 2025 | 85.8% | 5.5% | 4.4% | 2.1% | 2.2% |
| Nov 2025 | 84.3% | 6.7% | 4.2% | 2.1% | 2.7% |
| Dec 2025 | 87.2% | 4.5% | 3.5% | 2% | 2.8% |
| Jan 2026 | 82% | 6.1% | 5% | 3% | 3.9% |
| Feb 2026 | 84.4% | 6.3% | 4.2% | 2.5% | 2.7% |
| Mar 2026 | 89.3% | 4.4% | 3.6% | 1.7% | 0.93% |
| Apr 2026 | 86.2% | 5.5% | 5.4% | 2.4% | 0.47% |
| May 2026 | 86.5% | 6.5% | 4.3% | 1.6% | 1.1% |
| Jun 2026 | 87.6% | 6.5% | 3.6% | 1.6% | 0.81% |
| Jul 2026 | 87.8% | 5.3% | 4.4% | 1.3% | 1.1% |
| Aug 2026 | 88% | 5.4% | 4.4% | 1.6% | 0.65% |
| Sep 2026 | — | — | — | — | — |
How has the Content Allies and Lower Street comparison changed over the last 12 months?
3 findings
- Lower Street was ahead of Content Allies in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Content Allies’ estimated Share of Search among podcast production agencies worldwide held steady at 4.4%, and its estimated monthly branded searches moved from 280 to 270.
- Across the 11 months ending August 2026, Lower Street’s estimated Share of Search among podcast production agencies worldwide moved from 85.8% to 88%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for podcast production agencies worldwide in August 2026?
1 change
Lower Street’s estimated Share of Search among podcast production agencies worldwide has gained ground for 3 months in a row, from 86.5% to 88% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Content Allies’ and Lower Street’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Content Allies
2 branded search terms
- content allies
- contentallies
Lower Street
4 branded search terms
- lower street
- lower street podcast production
- lowerstreet
- lowerstreet co
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.