Brandwave

Connelly vs O'Brien:Which is searched more?

In August 2026, O'Brien had more branded searches than Connelly among water ski brands worldwide. O'Brien was estimated to have 82.9K branded searches compared to Connelly’s 22.2K, and held a 2.9% Share of Search versus Connelly’s 0.77%. These are worldwide searches for English-language branded terms.

Share of Search among water ski brands worldwide in August 2026Which is more popular in search, Connelly or O'Brien?
Connelly0.77%22.2K searches
vs
O'Brien2.9%82.9K searches

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Which is more popular in search, Connelly or O'Brien?

Compare the water ski brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Connelly and O'Brien among water ski brands worldwide, by month

Share of Search by month for O'Brien, Connelly. The figures are in the table below the chart.

View monthly share of search table
MonthO'BrienConnelly
Oct 20255%1.1%
Nov 20255.5%1.3%
Dec 20256.1%1.3%
Jan 20265%1.1%
Feb 20265.4%1.3%
Mar 20264.1%0.92%
Apr 20264.6%0.91%
May 20263.8%0.75%
Jun 20262.9%0.77%
Jul 20262.9%0.77%
Aug 20262.9%0.77%
Sep 2026——

How has the Connelly and O'Brien comparison changed over the last 12 months?

  • O'Brien was ahead of Connelly in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Connelly’s estimated Share of Search among water ski brands worldwide moved from 1.1% to 0.77%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 11 months ending August 2026, O'Brien’s estimated Share of Search among water ski brands worldwide moved from 5% to 2.9%, and its estimated monthly branded searches moved from 99.7K to 82.9K.

How did search popularity change for water ski brands worldwide in August 2026?

  1. Estimated monthly branded searches for O'Brien worldwide fell 16.9% over 11 measured months, from 99.7K to 82.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Connelly’s and O'Brien’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Connelly

1 branded search term

  • connelly

O'Brien

3 branded search terms

  • o brien
  • obrien
  • obrien wakeboard

How the Brand Demand Index is measured

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