Brandwave

Common Thread Collective vs Shero:Which is more popular?

In September 2026, Shero had more branded searches than Common Thread Collective among ecommerce agencies worldwide. Shero had about 14,800 branded searches, while Common Thread Collective had 2,900. Shero made up 13.2% of all ecommerce agency searches we track, and Common Thread Collective accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about ecommerce agencies, Common Thread Collective appeared in one of the five answers and Shero in none.

Among ecommerce agencies worldwide in September 2026

Who do people search for more?

Shero, about 5 searches for every 1 for Common Thread Collective

Shero 14.8K searchesCommon Thread Collective 2.9K searches

Who does AI mention more?

Common Thread Collective, mentioned in 1 of 5 answers, Shero in 0

Common Thread Collective in 1 of 5Shero in 0 of 5

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Top ecommerce agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Common Thread Collective was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shero did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. P3 Media1st
  2. Common Thread Collective2nd
  3. Coalition Technologies3rd
  4. Disruptive Advertising3rd
  5. Corra–
  6. Shero–
  7. Gorilla Group–
  8. Blue Acorn iCi–
  9. BVAccel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • P3 Media3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Disruptive Advertising2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coalition Technologies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Common Thread Collective1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gorilla Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue Acorn iCi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BVAccel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ecommerce agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Common Thread Collective or Shero more popular in search?

This chart shows how often people search Google for Common Thread Collective and Shero by name. Each line represents a brand's share of searches for all nine ecommerce agencies we track, month by month, from English-language searches worldwide.

Common Thread Collective and Shero among ecommerce agencies worldwide, by month

Share of searches by month for Shero, Common Thread Collective. The figures are in the table below the chart.

View monthly share of searches table
MonthCorraCoalition TechnologiesSheroCommon Thread CollectiveDisruptive AdvertisingGorilla GroupBlue Acorn iCiP3 MediaBVAccel
Oct 202577.7%8.5%8.5%1.7%1.7%1.1%0.42%0.28%0.01%
Nov 202571.4%14.3%9.6%1.5%1.5%1%0.47%0.21%0.02%
Dec 202573.4%8%12%2.4%1.9%1.3%0.59%0.32%0.03%
Jan 202672.2%11.8%9.7%1.9%2%1.3%0.57%0.57%0.02%
Feb 202669.6%11.4%11.4%2.3%2.3%1.8%0.68%0.55%0.02%
Mar 202663.8%15.6%12.8%2.5%2.6%1.6%0.62%0.41%0.03%
Apr 202663.7%19.1%10.4%2.5%2.1%1.4%0.51%0.28%0.03%
May 202666.9%16.4%10.9%2.2%1.5%1.2%0.43%0.43%0.03%
Jun 202672.8%11.9%9.7%2.3%1.3%1%0.58%0.31%<0.01%
Jul 202668.3%13.7%11.2%2.7%1.5%1.5%0.81%0.36%0.03%
Aug 202656.2%20.6%16.8%2.7%1.5%0.93%0.82%0.45%0.02%
Sep 202666.2%13.2%13.2%2.6%2.2%1.2%0.9%0.43%0.02%

How has the Common Thread Collective and Shero comparison changed over the last 12 months?

3 findings

How did search popularity change for ecommerce agencies worldwide in September 2026?

2 changes

  1. In September 2026, Shero lost share of searches among ecommerce agencies worldwide, from 16.8% to 13.2%.

  2. Estimated monthly branded searches for Common Thread Collective worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Common Thread Collective’s and Shero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Common Thread Collective

1 branded search term

  • common thread collective

Shero

1 branded search term

  • shero

How the Brand Demand Index is measured

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