Common Thread Collective vs Power Digital:Which is more popular by branded search?
In August 2026, Power Digital had more branded searches than Common Thread Collective among ecommerce marketing agencies worldwide. Power Digital was estimated to have 6.6K branded searches compared to Common Thread Collective’s 3K, and held a 32.5% Share of Search versus Common Thread Collective’s 15%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Common Thread Collective or Power Digital?
Compare agencies that manage growth programs for online retail and direct-to-consumer brands. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Power Digital, Common Thread Collective. The figures are in the table below the chart.
View monthly share of search table
| Month | Tinuiti | Power Digital | Common Thread Collective | Hawke Media | MuteSix |
|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 28.3% | 12.7% | 19.4% | 3.6% |
| Nov 2025 | 34.1% | 32.3% | 11.6% | 18% | 3.9% |
| Dec 2025 | 38.5% | 30.1% | 13.6% | 14.1% | 3.8% |
| Jan 2026 | 35.2% | 33.3% | 12.3% | 15.2% | 4% |
| Feb 2026 | 38.5% | 29.7% | 13.4% | 13.9% | 4.6% |
| Mar 2026 | 39.1% | 30.1% | 13.4% | 13.7% | 3.7% |
| Apr 2026 | 43.2% | 27.7% | 12.4% | 12.7% | 4.1% |
| May 2026 | 43.1% | 27.5% | 12.4% | 12.8% | 4.2% |
| Jun 2026 | 36.4% | 28.5% | 15.8% | 15.8% | 3.6% |
| Jul 2026 | 34.3% | 32.6% | 15% | 14.7% | 3.4% |
| Aug 2026 | 34.4% | 32.5% | 15% | 14.8% | 3.2% |
| Sep 2026 | — | — | — | — | — |
How has the Common Thread Collective and Power Digital comparison changed over the last 12 months?
3 findings
- Power Digital was ahead of Common Thread Collective in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Common Thread Collective’s estimated Share of Search among ecommerce marketing agencies worldwide moved from 12.7% to 15%, and its estimated monthly branded searches moved from 2.4K to 3K.
- Across the 11 months ending August 2026, Power Digital’s estimated Share of Search among ecommerce marketing agencies worldwide moved from 28.3% to 32.5%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for ecommerce marketing agencies worldwide in August 2026?
2 changes
Estimated monthly branded searches for Common Thread Collective worldwide rose 25.5% over 11 measured months, from 2.4K to 3K in August 2026.
Estimated monthly branded searches for Power Digital worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Common Thread Collective’s and Power Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Common Thread Collective
3 branded search terms
- common thread collective
- common thread collective reviews
- commonthreadco.com
Power Digital
2 branded search terms
- power digital marketing
- powerdigitalmarketing.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.