Brandwave

Common Thread Collective vs Gorilla Group:Which is searched more?

In September 2026, Common Thread Collective had more branded searches than Gorilla Group among ecommerce agencies worldwide. Common Thread Collective had about 2,900 branded searches, while Gorilla Group had 1,300. Common Thread Collective made up 2.6% of all ecommerce agency searches we track, and Gorilla Group accounted for 1.2%. These are worldwide searches for English-language branded terms.

Share of searches among ecommerce agencies worldwide in September 2026Is Common Thread Collective or Gorilla Group more popular in search?
Common Thread Collective2.6%2.9K searches
vs
Gorilla Group1.2%1.3K searches

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Is Common Thread Collective or Gorilla Group more popular in search?

Compare the agencies that build and grow online stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Common Thread Collective and Gorilla Group among ecommerce agencies worldwide, by month

Share of searches by month for Common Thread Collective, Gorilla Group. The figures are in the table below the chart.

View monthly share of searches table
MonthCorraCoalition TechnologiesSheroCommon Thread CollectiveDisruptive AdvertisingGorilla GroupBlue Acorn iCiP3 MediaBVAccel
Oct 202577.7%8.5%8.5%1.7%1.7%1.1%0.42%0.28%0.01%
Nov 202571.4%14.3%9.6%1.5%1.5%1%0.47%0.21%0.02%
Dec 202573.4%8%12%2.4%1.9%1.3%0.59%0.32%0.03%
Jan 202672.2%11.8%9.7%1.9%2%1.3%0.57%0.57%0.02%
Feb 202669.6%11.4%11.4%2.3%2.3%1.8%0.68%0.55%0.02%
Mar 202663.8%15.6%12.8%2.5%2.6%1.6%0.62%0.41%0.03%
Apr 202663.7%19.1%10.4%2.5%2.1%1.4%0.51%0.28%0.03%
May 202666.9%16.4%10.9%2.2%1.5%1.2%0.43%0.43%0.03%
Jun 202672.8%11.9%9.7%2.3%1.3%1%0.58%0.31%<0.01%
Jul 202668.3%13.7%11.2%2.7%1.5%1.5%0.81%0.36%0.03%
Aug 202656.2%20.6%16.8%2.7%1.5%0.93%0.82%0.45%0.02%
Sep 202666.2%13.2%13.2%2.6%2.2%1.2%0.9%0.43%0.02%

How has the Common Thread Collective and Gorilla Group comparison changed over the last 12 months?

3 findings

How did search popularity change for ecommerce agencies worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Common Thread Collective worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

  2. Estimated monthly branded searches for Gorilla Group worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Common Thread Collective’s and Gorilla Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Common Thread Collective

1 branded search term

  • common thread collective

Gorilla Group

1 branded search term

  • gorilla group

How the Brand Demand Index is measured

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