Brandwave

Common Thread Collective vs Disruptive Advertising:Which is more popular?

In September 2026, Common Thread Collective had more branded searches than Disruptive Advertising among ecommerce agencies worldwide. Common Thread Collective had about 2,900 branded searches, while Disruptive Advertising had 2,420. Common Thread Collective made up 2.6% of all ecommerce agency searches we track, and Disruptive Advertising accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about ecommerce agencies, Disruptive Advertising appeared in two of the five answers and Common Thread Collective in one. Common Thread Collective and Disruptive Advertising were each mentioned first in one of the two answers that named either.

Among ecommerce agencies worldwide in September 2026

Who do people search for more?

Common Thread Collective, about 20% more searches than Disruptive Advertising

Common Thread Collective 2.9K searchesDisruptive Advertising 2.4K searches

Who does AI mention more?

Disruptive Advertising, mentioned in 2 of 5 answers, Common Thread Collective in 1

Disruptive Advertising in 2 of 5Common Thread Collective in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Common Thread Collective first in 1Disruptive Advertising first in 1

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Top ecommerce agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Disruptive Advertising was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Common Thread Collective was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Common Thread Collective and Disruptive Advertising were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. P3 Media1st
  2. Common Thread Collective2nd
  3. Coalition Technologies3rd
  4. Disruptive Advertising3rd
  5. Corra–
  6. Shero–
  7. Gorilla Group–
  8. Blue Acorn iCi–
  9. BVAccel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • P3 Media3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Disruptive Advertising2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coalition Technologies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Common Thread Collective1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shero0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gorilla Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blue Acorn iCi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BVAccel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ecommerce agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Common Thread Collective or Disruptive Advertising more popular in search?

This chart shows how often people search Google for Common Thread Collective and Disruptive Advertising by name. Each line represents a brand's share of searches for all nine ecommerce agencies we track, month by month, from English-language searches worldwide.

Common Thread Collective and Disruptive Advertising among ecommerce agencies worldwide, by month

Share of searches by month for Common Thread Collective, Disruptive Advertising. The figures are in the table below the chart.

View monthly share of searches table
MonthCorraCoalition TechnologiesSheroCommon Thread CollectiveDisruptive AdvertisingGorilla GroupBlue Acorn iCiP3 MediaBVAccel
Oct 202577.7%8.5%8.5%1.7%1.7%1.1%0.42%0.28%0.01%
Nov 202571.4%14.3%9.6%1.5%1.5%1%0.47%0.21%0.02%
Dec 202573.4%8%12%2.4%1.9%1.3%0.59%0.32%0.03%
Jan 202672.2%11.8%9.7%1.9%2%1.3%0.57%0.57%0.02%
Feb 202669.6%11.4%11.4%2.3%2.3%1.8%0.68%0.55%0.02%
Mar 202663.8%15.6%12.8%2.5%2.6%1.6%0.62%0.41%0.03%
Apr 202663.7%19.1%10.4%2.5%2.1%1.4%0.51%0.28%0.03%
May 202666.9%16.4%10.9%2.2%1.5%1.2%0.43%0.43%0.03%
Jun 202672.8%11.9%9.7%2.3%1.3%1%0.58%0.31%<0.01%
Jul 202668.3%13.7%11.2%2.7%1.5%1.5%0.81%0.36%0.03%
Aug 202656.2%20.6%16.8%2.7%1.5%0.93%0.82%0.45%0.02%
Sep 202666.2%13.2%13.2%2.6%2.2%1.2%0.9%0.43%0.02%

How has the Common Thread Collective and Disruptive Advertising comparison changed over the last 12 months?

3 findings

How did search popularity change for ecommerce agencies worldwide in September 2026?

2 changes

  1. In September 2026, Disruptive Advertising gained share of searches among ecommerce agencies worldwide, from 1.5% to 2.2%.

  2. Estimated monthly branded searches for Common Thread Collective worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Common Thread Collective’s and Disruptive Advertising’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Common Thread Collective

1 branded search term

  • common thread collective

Disruptive Advertising

2 branded search terms

  • disruptive advertising
  • disruptive advertising agency

How the Brand Demand Index is measured

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