Club Automation vs ClubSpark:Which is more popular?
In September 2026, ClubSpark had more branded searches than Club Automation among court booking software worldwide. ClubSpark had about 9,900 branded searches, while Club Automation had 1,900. ClubSpark made up 5.1% of all court booking software searches we track, and Club Automation accounted for 0.98%. When we asked ChatGPT and Google AI Overviews about court booking software, Club Automation appeared in two of the five answers and ClubSpark in one. Club Automation was mentioned before ClubSpark in every answer that named either.
Who do people search for more?
ClubSpark, about 5 searches for every 1 for Club Automation
Who does AI mention more?
Club Automation, mentioned in 2 of 5 answers, ClubSpark in 1
Who does AI recommend more?
Club Automation, named ahead of ClubSpark in 2 of 2 answers
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Top court booking software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Club Automation was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ClubSpark was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Club Automation was listed before ClubSpark in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CourtReserve5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PlayByPoint3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SuperSaaS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Club Automation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ClubSpark1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Playtomic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about court booking software
5 answers
Asked ChatGPT
“Which court booking software should I use for my club?”
Asked ChatGPT
“What are the best court booking software options for tennis and pickleball clubs?”
Asked ChatGPT
“What's the best booking software for a pickleball club?”
Searched Google, AI Overview
“pickleball court booking”
Searched Google, AI Overview
“tennis court booking app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Club Automation or ClubSpark more popular in search?
This chart shows how often people search Google for Club Automation and ClubSpark by name. Each line represents a brand's share of searches for all six court booking software we track, month by month, from English-language searches worldwide.
Share of searches by month for ClubSpark, Club Automation. The figures are in the table below the chart.
View monthly share of searches table
| Month | Playtomic | CourtReserve | SuperSaaS | ClubSpark | PlayByPoint | Club Automation |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 23.6% | 13% | 4.7% | 4.7% | 1.1% |
| Nov 2025 | 50.7% | 27.7% | 12.4% | 3.7% | 4.5% | 0.9% |
| Dec 2025 | 50.6% | 27.7% | 12.4% | 3.7% | 4.5% | 1.1% |
| Jan 2026 | 50.2% | 27.5% | 12.3% | 4.5% | 4.5% | 1.1% |
| Feb 2026 | 52.8% | 23.6% | 13% | 4.7% | 4.7% | 1.1% |
| Mar 2026 | 53.5% | 24.1% | 10.8% | 5.9% | 4.8% | 0.92% |
| Apr 2026 | 55.2% | 20.3% | 11.1% | 7.4% | 5% | 0.95% |
| May 2026 | 53.5% | 24.1% | 10.8% | 5.9% | 4.8% | 0.92% |
| Jun 2026 | 53% | 23.7% | 10.6% | 5.8% | 5.8% | 1.1% |
| Jul 2026 | 57.1% | 21% | 9.4% | 6.3% | 5.1% | 0.99% |
| Aug 2026 | 57.9% | 21.3% | 9.5% | 5.2% | 5.2% | 0.84% |
| Sep 2026 | 56.6% | 20.8% | 11.4% | 5.1% | 5.1% | 0.98% |
How has the Club Automation and ClubSpark comparison changed over the last 12 months?
3 findings
- ClubSpark was ahead of Club Automation in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Club Automation’s share of searches among court booking software worldwide moved from 1.1% to 0.98%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, ClubSpark’s share of searches among court booking software worldwide moved from 4.7% to 5.1%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for court booking software worldwide in September 2026?
1 change
Estimated monthly branded searches for ClubSpark worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Club Automation’s and ClubSpark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Club Automation
1 branded search term
- club automation
ClubSpark
1 branded search term
- clubspark
Other head-to-heads among court booking software
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