Brandwave

Clio vs LawPay:Which is more popular?

In September 2026, LawPay had more branded searches than Clio among legal billing software worldwide. LawPay had about 14,800 branded searches, while Clio had 2,620. LawPay made up 24.1% of all legal billing software searches we track, and Clio accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about legal billing software, Clio appeared in all five answers and LawPay in two. Clio was mentioned before LawPay in four out of five answers.

Among legal billing software worldwide in September 2026

Who do people search for more?

LawPay, about 6 searches for every 1 for Clio

LawPay 14.8K searchesClio 2.6K searches

Who does AI mention more?

Clio, mentioned in every answer we collected

Clio in 5 of 5LawPay in 2 of 5

Who does AI recommend more?

Clio, named ahead of LawPay in 4 of 5 answers

Clio first in 4LawPay first in 1

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Top legal billing software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clio appeared in all five answers. LawPay was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Clio was listed before LawPay in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clio1st
  2. MyCase2nd
  3. PracticePanther3rd
  4. LawPay4th
  5. LeanLaw5th
  6. CosmoLex6th
  7. Smokeball7th
  8. TimeSolv8th
  9. Bill4Time9th
  10. Rocket Matter–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MyCase5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PracticePanther4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CosmoLex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LeanLaw3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LawPay2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smokeball2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bill4Time2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TimeSolv2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rocket Matter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about legal billing software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Clio or LawPay more popular in search?

This chart shows how often people search Google for Clio and LawPay by name. Each line represents a brand's share of searches for all ten legal billing software we track, month by month, from English-language searches worldwide.

Clio and LawPay among legal billing software worldwide, by month

Share of searches by month for LawPay, Clio. The figures are in the table below the chart.

View monthly share of searches table
MonthLawPayPracticePantherSmokeballCosmoLexBill4TimeTimeSolvClioLeanLawRocket MatterMyCase
Oct 202525.8%17.3%17.3%11.6%7.7%9.4%3.9%2.3%4.1%0.56%
Nov 202524.4%16.3%19.9%13.3%7.2%8.9%3.9%2.6%3.1%0.23%
Dec 202526%17.4%17.4%11.6%7.7%9.5%4.2%2.8%3.3%0.19%
Jan 202622.2%18.2%18.2%12.2%8.1%9.9%4.6%2.9%3.6%0.17%
Feb 202622.3%14.9%22.3%12.2%8.2%10%4.5%2.4%2.9%0.21%
Mar 202621.3%17.4%21.3%11.6%7.8%9.5%5.4%2.7%2.7%0.24%
Apr 202623.3%15.6%19%12.7%8.5%10.4%4.4%3%3%0.22%
May 202624.4%16.3%19.9%13.3%7.2%8.9%4.5%2.6%2.6%0.18%
Jun 202622.9%18.8%18.8%12.6%8.4%8.4%4.2%2.9%2.9%0.22%
Jul 202623.2%19%23.2%10.4%8.5%6.9%3.7%2.5%2.5%0.17%
Aug 202624.2%19.8%19.8%10.8%7.2%8.8%3.8%2.6%2.6%0.18%
Sep 202624.1%19.7%19.7%10.8%8.8%7.2%4.3%2.6%2.6%0.23%

How has the Clio and LawPay comparison changed over the last 12 months?

3 findings
  • LawPay was ahead of Clio in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clio’s share of searches among legal billing software worldwide moved from 3.9% to 4.3%, and its estimated monthly branded searches moved from 2.8K to 2.6K.
  • Across the 12 months ending September 2026, LawPay’s share of searches among legal billing software worldwide moved from 25.8% to 24.1%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for legal billing software worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for LawPay worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Clio’s and LawPay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clio

4 branded search terms

  • clio legal
  • clio legal practice management
  • clio legal tech
  • clio management

LawPay

1 branded search term

  • lawpay

How the Brand Demand Index is measured

Other head-to-heads among legal billing software

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