Brandwave

Chord vs JDS Labs:Which is more popular?

In October 2026, Chord had more branded searches than JDS Labs among headphone amp and DAC brands worldwide. Chord had about 4,600 branded searches, while JDS Labs had 2,900. Chord made up 2.2% of all headphone amp and DAC brand searches we track, and JDS Labs accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about headphone amp and DAC brands, Chord and JDS Labs each appeared in one of the five answers.

Among headphone amp and DAC brands worldwide in October 2026

Who do people search for more?

Chord, about 59% more searches than JDS Labs

Chord 4.6K searchesJDS Labs 2.9K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Chord in 1 of 5JDS Labs in 1 of 5

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Top headphone amp and DAC brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chord and JDS Labs were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FiiO1st
  2. iFi2nd
  3. Topping3rd
  4. Schiit4th
  5. JDS Labs5th
  6. Chord6th
  7. RME7th
  8. SMSL–
  9. Questyle–
  10. xDuoo–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • FiiO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • iFi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Topping3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schiit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chord1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JDS Labs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RME1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SMSL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Questyle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • xDuoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about headphone amp and DAC brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Chord or JDS Labs more popular in search?

This chart shows how often people search Google for Chord and JDS Labs by name. Each line represents a brand's share of searches for all 11 headphone amp and DAC brands we track, month by month, from English-language searches worldwide.

Chord and JDS Labs among headphone amp and DAC brands worldwide, by month

Share of searches by month for Chord, JDS Labs. The figures are in the table below the chart.

View monthly share of searches table
MonthFiiOSMSLSchiitiFiToppingChordQuestylexDuooGustardJDS LabsRME
Nov 202557.8%9.1%9.1%7.2%3.5%2.5%2.7%2.2%1.5%2.7%1.8%
Dec 202558%9%9%7.5%3.4%2.8%2.7%2.2%1.5%2.2%1.8%
Jan 202655.9%8.9%8.9%8.6%3.4%2.8%2.7%2.2%2.2%2.2%2.2%
Feb 202656.9%10.3%8.4%8.1%3.4%2.6%2.5%2%1.7%2%2%
Mar 202657.3%10.1%8.2%8%3.3%3%2.5%2%1.6%2%2%
Apr 202659.2%8.7%8.7%7.9%2.9%2.7%2.1%2.1%1.7%1.7%2.1%
May 202659.8%8.6%8.6%7.8%2.8%2.3%2.6%2.1%1.7%2.1%1.7%
Jun 202658.4%9.3%9.3%8.1%3.1%2.4%2.8%1.9%1.5%1.9%1.5%
Jul 202662.3%8.6%8.6%6.4%2.7%2.2%2.6%1.7%1.4%2.1%1.4%
Aug 202661.1%8.7%8.7%7.5%2.9%2.2%2.6%2.1%1.4%1.7%1.2%
Sep 202656.9%11%8.9%9.1%3%1.9%2.7%2.2%1.4%1.8%1.2%
Oct 202661.2%10.6%8.7%6.5%2.9%2.2%2.1%1.7%1.4%1.4%1.4%

How has branded search for Chord and JDS Labs changed worldwide over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending October 2026: Chord took it in December 2025.
  • Across the 12 months ending October 2026, Chord’s share of searches among headphone amp and DAC brands worldwide moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 6K to 4.6K.
  • Across the 12 months ending October 2026, JDS Labs’ share of searches among headphone amp and DAC brands worldwide moved from 2.7% to 1.4%, and its estimated monthly branded searches moved from 6.6K to 2.9K.

How did search popularity change for headphone amp and DAC brands worldwide in October 2026?

2 changes
  1. In October 2026, Chord rose from 8th to 6th among headphone amp and DAC brands worldwide.

  2. In October 2026, JDS Labs fell from 9th to 10th among headphone amp and DAC brands worldwide.

How are Chord’s and JDS Labs’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Chord’s and JDS Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chord

2 branded search terms

  • chord hugo
  • chord mojo

JDS Labs

1 branded search term

  • jds labs

How the Brand Demand Index is measured

Other head-to-heads among headphone amp and DAC brands

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