Brandwave

Character.AI vs Replika:Which is more popular by branded search?

In August 2026, Character.AI had more branded searches than Replika among AI companion apps worldwide. Character.AI was estimated to have 20.4M branded searches compared to Replika’s 90.5K, and held a 98.9% Share of Search versus Replika’s 0.44%. These are worldwide searches for English-language branded terms.

Share of Search among AI companion apps worldwide in August 2026Which is more popular in search, Character.AI or Replika?
Character.AI98.9%20.4M searches
vs
Replika0.44%90.5K searches
Add a brand to this comparison

Follow Character.AI vs Replika and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Character.AI or Replika?

Compare the apps people chat with AI characters in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Character.AI and Replika among AI companion apps worldwide, by month

Share of Search by month for Character.AI, Replika. The figures are in the table below the chart.

View monthly share of search table
MonthCharacter.AINomiReplikaChaiAnima
Oct 202598.9%0.29%0.66%0.11%0.07%
Nov 202598.8%0.29%0.66%0.13%0.07%
Dec 202599%0.29%0.54%0.13%0.07%
Jan 202699%0.29%0.54%0.13%0.06%
Feb 202699%0.29%0.54%0.11%0.07%
Mar 202698.9%0.36%0.54%0.11%0.09%
Apr 202698.7%0.44%0.65%0.13%0.11%
May 202698.7%0.53%0.53%0.13%0.11%
Jun 202698.8%0.53%0.44%0.11%0.09%
Jul 202698.7%0.53%0.44%0.29%0.07%
Aug 202698.9%0.53%0.44%0.09%0.07%
Sep 2026—————

How has the Character.AI and Replika comparison changed over the last 12 months?

  • Character.AI was ahead of Replika in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Character.AI’s estimated Share of Search among AI companion apps worldwide held steady at 98.9%, and its estimated monthly branded searches moved from 24.9M to 20.4M.
  • Across the 11 months ending August 2026, Replika’s estimated Share of Search among AI companion apps worldwide moved from 0.66% to 0.44%, and its estimated monthly branded searches moved from 165K to 90.5K.

How did search popularity change for AI companion apps worldwide in August 2026?

  1. Estimated monthly branded searches for Replika worldwide fell 45.2% over 11 measured months, from 165K to 90.5K in August 2026.

  2. Estimated monthly branded searches for Character.AI worldwide fell 18.1% over 11 measured months, from 24.9M to 20.4M in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Character.AI’s and Replika’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Character.AI

1 branded search term

  • character ai

Replika

1 branded search term

  • replika

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free