Celonis vs Software AG:Which is more popular by branded search?
In August 2026, Celonis had more branded searches than Software AG among process mining platforms worldwide. Celonis was estimated to have 60.5K branded searches compared to Software AG’s 6.6K, and held a 34.1% Share of Search versus Software AG’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Celonis or Software AG?
Compare the platforms that analyse how processes run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Celonis, Software AG. The figures are in the table below the chart.
View monthly share of search table
| Month | UiPath | Celonis | Signavio | Software AG | Apromore |
|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 22.7% | 10.2% | 3% | 2.5% |
| Nov 2025 | 54.2% | 29.7% | 10.9% | 4% | 1.2% |
| Dec 2025 | 61.4% | 27.5% | 6.7% | 3.7% | 0.71% |
| Jan 2026 | 60.4% | 27.1% | 8.1% | 3.6% | 0.7% |
| Feb 2026 | 56% | 30.7% | 9.2% | 3.4% | 0.79% |
| Mar 2026 | 54.7% | 30% | 11% | 3.3% | 0.97% |
| Apr 2026 | 56.3% | 30.9% | 9.3% | 2.8% | 0.79% |
| May 2026 | 52.6% | 35.3% | 8.6% | 2.6% | 0.93% |
| Jun 2026 | 51.1% | 34.4% | 10.3% | 3.1% | 1.1% |
| Jul 2026 | 52.2% | 35.1% | 8.6% | 3.1% | 0.9% |
| Aug 2026 | 51% | 34.1% | 10.2% | 3.7% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Celonis and Software AG comparison changed over the last 12 months?
3 findings
- Celonis was ahead of Software AG in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Celonis’ estimated Share of Search among process mining platforms worldwide moved from 22.7% to 34.1%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 11 months ending August 2026, Software AG’s estimated Share of Search among process mining platforms worldwide moved from 3% to 3.7%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for process mining platforms worldwide in August 2026?
2 changes
In August 2026, Software AG gained estimated Share of Search among process mining platforms worldwide, from 3.1% to 3.7%.
In August 2026, Celonis lost estimated Share of Search among process mining platforms worldwide, from 35.1% to 34.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Celonis’ and Software AG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Celonis
1 branded search term
- celonis
Software AG
1 branded search term
- software ag
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.